Senior Product Marketing Manager — Toggl Work

We’re looking for a highly motivated Senior Product Marketing Manager to join the Toggl Work team, our newest product aimed at revolutionising People Operations. This is your chance to shape the future of a product designed to save our users time, money, and sanity.

The ideal candidate will have experience crafting and executing user acquisition strategies in a SaaS environment, with a strong emphasis on customer onboarding, user engagement, experimentation, data-driven decision-making, and process creation. If you’re someone who thrives in building from scratch and can take ownership of growth strategy while navigating the challenges of a new product launch, this could be the perfect role for you.

The salary for this position is €60,000 annually.

You can work from anywhere in Europe.

About the Team

We are a global team of 130+ awesome people working from over 40 countries around the globe. We hire globally, you work locally—in the heart of London, a beach outside of Río de Janeiro, or a quiet village near Florence, the choice is yours. Every few months we travel to meet up somewhere in the world and spend some quality time together. We place a huge amount of trust in our people, and we measure the outcomes rather than the work itself. Our values fuel our results.

The Role

Toggl Work is our latest addition to the Toggl suite of products, focusing on expense management, invoicing, budgeting, reporting, and workforce operations.

As our Senior Product Marketing Manager, you’ll play a critical role in defining and executing our Go-to-Market (GTM) strategies, focussed on acquisition, onboarding, engagement, and retention.You will play a pivotal role in identifying target audiences, crafting compelling messaging, and executing strategic initiatives that position Toggl Work as the go-to solution.

This role will have you owning key KPIs, collaborating cross-functionally, and continuously optimizing the customer journey to ensure measurable success. Experience with people operations tools is a strong plus.

Your main responsibilities will be:

• Drive Go-to-Market strategies, owning KPI for acquisition, and co-owning the KPIs of onboarding, retention, and engagement with the Product Manager.
• Identify, target, and onboard high-value audiences to maximize user growth and engagement.
• Develop and refine onboarding processes and customer journeys to ensure seamless expriences.
• Collaborate with cross-functional teams (Product, Marketing, Sales) to co-own user retention and engagement metrics.
• Conduct market research, competitive analysis, and experimentation to optimize growth strategies.

About you

We’d love to hear from you if:

• You are excited about the challenge of launching a new product and have a strong understanding of the SaaS landscape.
• You are a generalist who can adapt to the evolving needs of an early-stage startup and do whatever it takes to reach the goal.
• You are a self-starter with the ability to take ownership of complex projects and drive them to completion. +
• You have experience in customer success or user acquisition roles, particularly in a SaaS environment.
• You have experience in the people operations software industry or familiarity with people operations tools, which is a huge plus.
• You have a proven track record of creating and implementing successful GTM strategies that emphasize customer acquisition and retention.
• You are data-driven and comfortable creating and analysing KPIs to inform decision-making.
• You thrive in an environment where you can build processes from scratch and iterate on them quickly.

Benefits

• Freedom to choose when and how much you work - we only measure results
• 24 days of paid time off a year, plus your local holidays
• In-person meetups for team-building (expenses covered)
• 4-6 weeks paid sabbatical (depending on the tenure)
• Laptop budget up to €2,500 and it renews every 3 years
• €2,000 budget to set up your home office, and additional €300 every year after 3 years of tenure
• €3000 per year for co-working space membership and/or internet service at home
• €4,000 per year contribution to use for training, workshops, and conferences
• €2,000 per year contribution for any equipment or services to improve and/or maintain your physical and mental health
• Support for buying tools you need for doing your best work (even eyeglasses if you need a new pair)