Social Media Specialist (Virtual Role) at The Park at 14th

Location: Remote (Virtual)
Employment Type: Full-time / Part-time

Company Overview:

The Park at 14th is a renowned dining, nightlife, and event venue located in the heart of Washington, D.C. With over a decade of excellence in providing vibrant experiences, we offer a combination of fresh culinary creations, dynamic entertainment, and memorable events. We are seeking a talented and creative Graphic Artist to join our team and contribute to the visual identity of our brand in a remote capacity.

Job Overview:

We are seeking a creative, detail-oriented, and self-motivated Social Media Specialist to join our team as a fully remote independent contractor. In this role, you will develop and execute innovative social media strategies to elevate our online presence and engage our audience. The ideal candidate will be a digital marketing enthusiast with a strong understanding of social media platforms and content creation. If you excel at working independently and have exceptional communication skills, we’d love to hear from you!

Responsibilities:

• Develop, implement, and manage social media strategies across platforms such as Instagram, Facebook, TikTok, LinkedIn, and Twitter to boost brand awareness and engagement.
• Create high-quality, engaging content tailored to each platform, including graphics, videos, reels, and written posts.
• Monitor and analyze social media performance metrics using tools like Hootsuite, Buffer, or Sprout Social, and adjust strategies to optimize results.
• Research and stay ahead of industry trends, competitor activities, and audience preferences to refine content strategies.
• Collaborate with other team members to ensure social media campaigns align with broader marketing initiatives and company goals.
• Optimize social media content for visibility and engagement.
• Engage with followers by responding to comments, messages, and inquiries in a timely and professional manner.
• Establish relationships with local influencers and manage collaborative partnerships to enhance our reach and community connection.
• Stay updated on the latest digital marketing technologies and best practices to continuously improve our social media presence.

Requirements:

• Proven experience in social media marketing, digital marketing, or a related role.
• Expertise in creating visually appealing content, with proficiency in tools like Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or Canva for graphic and video design.
• Knowledge of strategies to drive foot traffic and reservations for hospitality or event-based businesses.
• Strong research skills for identifying relevant trends, hashtags, and engagement opportunities.
• Excellent organizational and time management skills to meet deadlines in a remote work environment.
• Exceptional written and verbal communication skills with great attention to detail.
• Experience with social media scheduling and analytics tools such as Hootsuite, Buffer, or Sprout Social.
• Background in public relations or influencer outreach is a plus.

Contract Type: Independent Contractor (Remote)

Perks of Working With Us:

• Flexible work hours that allow you to create a schedule that fits your lifestyle.
• Opportunities to collaborate on innovative marketing campaigns for a vibrant hospitality and nightlife venue.
• Work from anywhere with a reliable internet connection.
• Access to professional development resources to sharpen your skills.

Join us as we redefine our brand’s voice and presence across digital platforms while fostering meaningful connections with our audience!