About the Team:
Sift is on a mission to help everyone trust the internet. Fraudsters and businesses are in a race for the customers wallet, and the Sift Digital Trust & Safety platform protects every online transaction. The Product Marketing organization’s mission is simple. Know the Customer. Know the Product. Connect the Two.
Product Marketing Management bridges the gap between Product and - essentially everyone else. This team member will work closely with Product Management, Marketing, Finance, Sales and Customer Success to create and execute strategy for the account security line of business and own the pricing strategy for the Sift book of business.
What We’re Looking For:
The ideal candidate for this position understands the fraud landscape and can be an evangelist to prospects and customers, and a support to Finance and the Deal Desk. Be ready to set the product strategy, build the product narrative, enable sellers, and pitch to prospects. Have the technical skills to build pricing models and product demos and the charisma to deliver on stage at events. If this sounds like you, keep reading…
What you’ll do:
Develop and maintain product positioning and messaging that resonates with the target buyer personas by translating technical details into customer features and benefits.
Partner with Product Management to understand the value of product features and benefits and provide feedback and insights for roadmap plans.
Create and execute marketing plans that drive awareness, engagement and product adoption.
Educate both internal and external stakeholders on our product features and their benefits.
Create marketing collateral (e.g. datasheets, product videos) that articulate the product value and its benefits.
Develop and maintain sales enablement materials, including pitch decks, battlecards, cheat sheets, customer references, etc. that align with the buying process and help move prospects & customers through the sales cycle.
Plan for feature launches manage the cross-functional implementation.
What would make you a strong fit:
6+ years of product marketing experience in B2B SaaS or Enterprise software.
Experience managing strategy and GTM efforts for a product / product line.
Strong visual and verbal storytelling skills.
Technical background with ability to build and deliver demos.
Experience launching SaaS products in ML, identity, and/or security domains.
Curiosity, creativity, and a strong ability to distill complexity into crisp, easily comprehensible messaging.
Bonus points:
Experience in online fraud detection and prevention
MBA
Benefits and Perks:
Competitive total compensation package
401k plan
Medical, dental and vision coverage
Wellness reimbursement
Education reimbursement
Flexible time off
A little about us:
Sift is the AI-powered fraud platform securing digital trust for leading global businesses. Our deep investments in machine learning and user identity, a data network scoring 1 trillion events per year, and a commitment to long-term customer success empower more than 700 customers to grow fearlessly. Brands including DoorDash, Yelp, and Poshmark rely on Sift to unlock growth and deliver seamless consumer experiences. Visit us at sift.com and follow us on LinkedIn.
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