Vice President of Homeschool Marketing

About Just Right Reader

Just Right Reader is a fast-growing curriculum company dedicated to advancing literacy and joyful reading experiences for students, teachers, and families. We provide customized, high-quality literacy resources and supplemental reading programs for Pre-K to 5th Grade students, focusing on foundational reading skills, family engagement, and science-based literacy instruction. Our mission is to support reading achievement across the nation by providing resources that are both accessible and impactful.

Position Summary

The Vice President of Homeschool Marketing is a senior leadership role responsible for developing and executing innovative marketing strategies to drive growth, engagement, and brand recognition within the homeschool education sector. This position involves leading a team to create targeted campaigns, strategic partnerships, and community outreach efforts that align with the company’s mission to empower homeschool families and educators.

The ideal candidate has deep knowledge of the homeschool market, exceptional strategic and leadership skills, and a proven track record of driving marketing success in niche markets.

Responsibilities

Strategic Leadership

• Develop and implement a comprehensive marketing strategy targeting the homeschool education community.
• Analyze market trends, customer needs, and competitive positioning to identify opportunities for growth and differentiation.
• Collaborate with executive leadership to align marketing initiatives with organizational goals.
  
  

Team Management

• Lead, mentor, and inspire a team of marketing professionals to achieve performance targets.
• Foster a culture of innovation, collaboration, and accountability within the marketing department.
• Allocate resources effectively across campaigns, projects, and partnerships to maximize impact.
  
  

Marketing Execution

• Oversee the development of multi-channel campaigns including digital marketing, content marketing, email marketing, social media, and events.
• Drive customer acquisition, retention, and engagement through personalized and impactful campaigns.
• Partner with product and sales teams to create educational content, sales enablement materials, and targeted promotions.
  
  

Community and Partnerships

• Build and maintain relationships with homeschool organizations, influencers, and communities.
• Develop strategic partnerships to expand the company’s reach and credibility within the homeschool market.
• Represent the company at homeschool conferences, expos, and other relevant events.
• Establish KPIs to measure the effectiveness of marketing efforts and campaigns.
• Use data-driven insights to optimize strategies and enhance ROI.
• Monitor industry trends and consumer behavior to refine tactics.
  
  

Education And Experience

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• 10+ years of marketing experience, with at least 5 years in a leadership role.
• Experience in the education sector, preferably within the homeschool market.
  
  

Qualification

• In-depth knowledge of the homeschool community, trends, and challenges.
• Proven ability to create and execute successful marketing campaigns.
• Exceptional leadership and team-building skills.
• Strong analytical mindset with proficiency in data analysis tools.
• Excellent communication and interpersonal skills.
• Proficiency with marketing tools, CRM systems, and digital advertising platforms.
  
  

Personal Attributes

• Passion for education and empowering homeschool families.
• Entrepreneurial mindset with the ability to think creatively and act decisively.
• A collaborative and inclusive approach to leadership.
  
  

Why Join Us?

• Opportunity to make a meaningful impact in children's literacy!
• Work with a passionate, driven team committed to innovation in education!
• 100% remote workplace - with access to an office in Dallas, TX!
• Company expense card with home office stipend for set up!
• Up to 12 weeks of parental leave!
• Urbansitter Membership + $500 childcare credit per year!
  
  

Just Right Reader is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.