We’re Amagi
We are a next-generation media technology company providing cloud broadcast and targeted advertising solutions to broadcast and streaming TV platforms. Amagi enables content owners to launch, distribute, and monetize live, linear channels on Free Ad-supported Streaming TV and video services platforms. Amagi also offers 24x7 cloud-managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 700+ content brands, 800+ playout chains, and over 2100 channel deliveries on its platform in over 40 countries. Amagi is in New York, Los Angeles, Toronto, London, Paris, Melbourne, Seoul, and Singapore, with broadcast operations in New Delhi and an innovation center in Bangalore.
Summary:
The VP Product Marketing is responsible for product commercialization efforts and go to market for
Amagi’s Broadcast, Streaming and Monetization product portfolio to ensure the successful launch of
new products and competitive positioning of existing Amagi products globally. You will collaborate
with cross-functional teams including, but not limited to Sales, Business Development, Business
Operations, Product, Customer Success, and Marketing teams, to drive commercial success through
customer-centric messaging, data-driven analysis, marketplace intelligence, and creative problem-
Solving.
Core Responsibilities:
- Identify target customer profiles across broadcast, streaming, and monetization verticals, defining products' unique value propositions for each segment.
- Solidify overall positioning and lead all promotions and communication efforts across Amagi's product portfolio.
- Partner with product management and engineering teams to develop and publish roadmaps, features, release documentation, end-user help articles, deployment notifications, third-party integration reference sheets, technical considerations, and mid/end funnel content for all product lines.
- Develop a deep understanding of Amagi's products, customer use cases, competitive solutions, and the industry landscape across broadcast, streaming, and ad tech sectors.
- Research and define Amagi buyer and user personas for each vertical, their specific needs, pain points, and goals that we can help address.
- Develop and implement GTM strategies and campaigns in partnership with sales, growth, digital, and content marketing teams, tailored to each product line and vertical.
- Craft and develop compelling audience-specific messages and tools (product videos, presentations, datasheets, case studies, demos, blogs, whitepapers, etc.) that effectively communicate the value of Amagi's solutions across all verticals.
- Orchestrate marketing execution across campaigns & social teams, ensuring consistent messaging across broadcast, streaming, and monetization products.
- Research and support pricing decisions to meet market demands and needs for each product line and vertical.
- Prepare training materials needed to enable sales teams, channel partners, and sales engineering teams to successfully communicate Amagi's value proposition and deliver Amagi's services to customers across all verticals.
- Provide sales enablement tools like total cost of ownership (TCO) or return on investment (ROI) calculators specific to broadcast, streaming, and monetization solutions.
- Keep up with the pulse of industry trends in broadcast technology, OTT/CTV streaming, SSAI, and global video advertising, discovering what's new, what competitors are doing, and which innovations are coming next in each sector.
Product Marketing Framework Responsibilities:
- Develop and implement a comprehensive product marketing framework that can be applied consistently across all of Amagi's product lines in broadcast, streaming, and monetization verticals.
- Create a standardized product launch playbook that outlines the step-by-step process for bringing new products or features to market, ensuring consistency and efficiency across all launches.
- Establish a robust competitive intelligence framework, including regular market analysis, competitor monitoring, and industry trend tracking, to inform product positioning and marketing strategies.
- Design and implement a customer segmentation framework that allows for targeted marketing efforts across different industries, company sizes, and use cases.
- Develop a unified messaging framework that ensures consistency in how Amagi's value proposition is communicated across all products and customer touchpoints.
- Create a content strategy framework that outlines the types of content to be produced for each stage of the customer journey, from awareness to consideration to decision.
- Establish a pricing and packaging framework that allows for flexible yet consistent pricing strategies across Amagi's product portfolio.
- Implement a win/loss analysis framework to systematically gather and analyze feedback from both won and lost deals, using insights to refine product marketing strategies.
- Develop a customer feedback loop framework that integrates input from customers, sales teams, and customer success teams into the product marketing process.
- Create a sales enablement framework that outlines the tools, training, and resources needed to support the sales team across all product lines.
- Establish a metrics and KPI framework for product marketing initiatives, ensuring that all activities can be measured and optimized for maximum impact.
- Develop a partner marketing framework to effectively collaborate with technology partners, resellers, and other strategic allies in promoting Amagi's solutions.
- Create a thought leadership framework that positions Amagi and its executives as industry experts across broadcast, streaming, and ad tech sectors.
- Implement a product marketing maturity model that allows for ongoing assessment and improvement of product marketing capabilities across the organization.
- Establish a framework for conducting and leveraging market research to inform product development, positioning, and go-to-market strategies.
- Develop a customer advocacy framework to identify, nurture, and leverage customer champions for case studies, testimonials, and referrals.
- Implement a framework for aligning product marketing efforts with broader company initiatives and strategic goals.
People Management and Development Responsibilities:
- Lead and mentor a team of product marketing managers, fostering their professional growth and ensuring high performance across broadcast, streaming, and monetization verticals.
- Develop and implement a strategic hiring plan to build a diverse and talented product marketing team that can support Amagi's growth across all product lines.
- Establish clear goals, key performance indicators (KPIs), and career development paths for team members, aligning individual objectives with overall company goals.
- Conduct regular performance reviews and provide constructive feedback to team members, identifying areas for improvement and recognizing exceptional work.
- Foster a culture of innovation, collaboration, and continuous learning within the product marketing team, encouraging knowledge sharing and cross-functional teamwork.
- Identify and facilitate relevant training and development opportunities for team members to enhance their skills in areas such as market analysis, content creation, presentation skills, and industry-specific knowledge.
- Collaborate with HR to develop and implement retention strategies for key talent within the product marketing team.
- Manage team workload and resource allocation effectively, ensuring balanced distribution of tasks and projects across team members.
- Lead by example in demonstrating Amagi's values and fostering a positive work environment that promotes creativity, accountability, and excellence.
- Facilitate regular team meetings and brainstorming sessions to encourage idea sharing, problem-solving, and strategic thinking across all product verticals.
- Develop and maintain strong relationships with other department heads to ensure effective cross-functional collaboration and alignment of marketing efforts with overall business objectives.
- Implement and oversee a mentorship program within the product marketing team to support junior team members' growth and development.
- Stay informed about best practices in people management and leadership, continuously improving your management skills to better support and develop your team.
Requirements
You will excel at this role, if you have:
- The ability to keep up with the pulse of industry trends and be able to discover what’s new, what competitors are doing, and which innovations are coming next
- 15+ years of experience in B2B/SaaS Product Marketing, Marketing and/or Technical Marketing
- Entrepreneurial mindset and the ability to work independently with minimum directions
- Strong relationship building and communication skills
- Ability to thrive in a collaborative, dynamic and fast-paced work environment with demonstrated attention to detail and accuracy
- Great team player with demonstrated ability to work with multiple internal and external stakeholders
Benefits
We offer a competitive compensation package that includes an annual base salary and performance pay, as well as a comprehensive total rewards package.
- Health/Medical, Dental, and Vision coverage
- 401(k) Retirement with matching program up to 4%.
- Paid Time Off - 4 weeks of vacation in addition to 12 Holidays and Personal Leave time.
- Paid Parental Leave for both primary and secondary caregivers.
- Paid "Pawternity" Leave for primary caregivers when a new pet has joined the family or fallen ill.
- Flexible Spending Accounts (FSA)
- Life, AD&D, and Disability Insurance
- Employee Assistance Program (EAP)
- Sabbatical option after five years of service - up to 3 months
Amagi is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Amagi will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
