Vice President, Product Marketing

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OUR MISSION  

At Redwood Software we unleash human potential. We empower our customers with lights-out automation for their mission-critical business processes.

Redwood Software is the leader in full stack automation for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower organizations to orchestrate, manage and monitor their workflows across any application, service or server – in the cloud or on premise – with confidence and control.

CORE VALUES

One Team. One Redwood

Make Your Own Weather

Obsess over Customer Success

Work the Problem

Be Curious

Own the Outcome

Respect Each Other

YOUR IMPACT

Redwood Software is searching for a proven product marketing leader and evangelist who will help take our industry leading automation business to the next level. Having recently been named a leader in the 2024 Gartner® Magic Quadrant™ for Service Orchestration and Automation Platforms (SOAP), you will be an accelerant of our growth. Messaging, positioning and cross-functional partnership will be core strengths in addition to leadership of high-performing teams and the ability to influence and communicate at all levels of the organization.

In the role of Vice President of Product Marketing, you will be responsible for leading and managing all product marketing functions, including product positioning and launch enablement, technical marketing, competitive intelligence and market analysis. The ideal candidate is experienced in enterprise software and infrastructure and a quick study, able to simplify the complexities of a changing market, an array of products, customer segments and industries. Your ability to simplify these complexities to be easily consumed by GTM teams as differentiated messaging is your superpower. If you are a natural storyteller and gravitate towards our “One Team. One Redwood.” values, this position will be an excellent fit.

• Define and lead the overall product marketing strategy for Redwood, ensuring alignment with company goals and key initiatives to expand market share and improve customer adoption.

• Deliver comprehensive messaging and positioning across all products, ensuring maximum impact for product releases, demand generation and sales enablement.

• Oversee Redwood’s competitive intelligence program, including win/loss and market analysis, providing actionable insights that drive product roadmap decisions and GTM differentiation.

• Develop comprehensive sales enablement materials, including product messaging, competitive intelligence and training for the sales teams, ensuring they are equipped to effectively communicate Redwood’s value proposition and win in competitive situations.

• Act as the voice of the market in Redwood product development discussions, influencing the product roadmap by sharing market insights and customer feedback.

• Contribute to creating high-impact content that communicates Redwood’s value proposition, including product demos and videos, sales pitch decks, white papers and web/digital assets.

• Partner with the marketing team to define high impact demand generation campaigns, defining the ICP, key personas and technically accurate messaging.

• Drive thought leadership initiatives that speak to the power of our automation to establish Redwood as a trusted authority, including speaking engagements, webinars, blog posts, industry reports and media inquiries.

• Partner with our solution engineers, technical product marketers and product managers to define compelling demo narratives.

• Define and track key performance metrics (KPIs) for product marketing activities, continuously assessing the effectiveness of priority initiatives and making data-driven decisions to improve outcomes.

• Build, mentor and lead a world-class product marketing team, fostering a collaborative and high-performance culture, driving individual growth and collective success within the team.

YOUR EXPERIENCE

• Bachelor's degree in computer science, engineering, business, marketing, or related field.

• 15+ years of experience in product marketing, with a proven track record of success in technology infrastructure and B2B software industries. Specific experience in automation is preferred.

• Expertise with enterprise technologies, including major ERP solutions (SAP, Oracle, etc), enterprise applications (Informatica, ServiceNow etc.) and automation platforms.

• Deep understanding of product marketing principles and best practices, with experience developing and executing go-to-market strategies for complex software solutions.

• Proven storyteller and history of creating positioning and messaging that supports rapidly growing product lines.

• Ability to analyze complex data and translate it into actionable strategies.

• Exceptional communication skills, both written and verbal, with the ability to influence stakeholders at all levels.

• Strong leadership and team management skills, with demonstrated ability to influence and work across functions within and outside of Marketing, building relationships to drive results.

• Strong ability to inspire and coach, with a proven track record of hiring, managing and leading high-performing teams.

• Passionate about technology, knowledgeable of relevant trends and strong curiosity about learning new things.

• Up to 25% travel to support sales efforts, customer meetings and industry events.

If you like growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

THE LEGAL BIT

Redwood is an equal opportunity employer. Redwood prohibits unlawful discrimination based on race, colour, religion, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy or any other consideration made unlawful by regional or local laws. We also prohibit discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful and will have a zero tolerance policy applied to it.
 

Redwood will comply with all local data protection laws, including GDPR when it comes to the handling and processing of personal data. Should you wish for us to remove your personal data from our recruitment database, please email us directly at Recruitment@Redwood.com