Performance Marketing Specialist

Are you passionate about creating impactful, data-driven ad campaigns that make a tangible difference? At Rossum, we’re we’re reshaping how businesses manage and process document and we're looking for a superstar Performance Marketing Specialist. As a fast-paced tech company, we thrive on innovation and results-driven strategies, we're seeking a hands-on marketer with a knack for creativity and a passion for quick, high-impact ad execution. In this role, you’ll lead the entire paid advertising journey, from strategic planning to ad creation, targeting, and performance optimization. If you’re a creative thinker who moves fast and thrives on seeing results, this role is for you.

Responsibilities:

• Design and implement an agile paid marketing strategy across channels like Google Ads, Meta Ads, LinkedIn Ads, and more. You’ll take full ownership of our ad presence, driving conversions and business growth.

• Roll up your sleeves to manage campaigns across platforms, fine-tuning bids, keywords, and targeting to meet and exceed ROI targets.

• Work with content and design teams (or take the lead yourself!) to develop standout ad copy, visuals, and landing pages that attract and convert.

• Conduct quick, deep-dive audience research to create targeted ad sets. Use demographic and behavioral insights to maximize impact.

• Lead monthly and quarterly ad budgets, reacting swiftly to changes in campaign performance and ensuring budget is optimized.

• Continuously track, analyze, and report on key performance metrics, sharing insights and actionable recommendations to optimize ongoing campaigns.

• Regularly launch A/B tests on ad copy, visuals, and targeting strategies to quickly improve campaign performance.

• Partner with cross-functional teams in product, sales, and content to ensure alignment and boost overall impact.

• Be quick to adopt industry trends, competitor tactics, and platform updates to stay ahead.
  

Requirements:

• Proven experience as a hands-on paid marketer, especially with Google Ads, social ads (Meta, Instagram, LinkedIn), and other digital ad platforms.

• Creative problem solver with an eye for what works visually and strategically in digital ads.

• Quick to adapt and optimize in fast-paced environments.

• Proficiency with ad management tools (Google Ads Manager, Meta Ads Manager, LinkedIn Campaign Manager) and analytics tools like Google Analytics

• Strong analytical skills with a data-driven approach to campaign performance.

• Exceptional communication skills and the ability to work collaboratively.

Why Join Rossum?

• Be part of a team that’s driving meaningful change in the document processing industry.

• We’re committed to fostering your personal and career development.

• Enjoy a flexible work environment with opportunities for remote work.

• Rossum is a global company with an expanding reach, giving you a unique opportunity to influence international growth.

• Work alongside talented professionals across departments, including product, engineering, and content teams.

• Employee Stock Option Plan.

• 5 weeks of vacation, flexible working hours, and home office setup.

• Enjoy tasty snacks and the best coffee and tea in Prague.

• Access English and Czech language lessons at all levels.

• Stay active with a Multisport card valid at over 2,700 locations across Czechia.