Offer summary

Qualifications:

Proficiency in digital advertising platforms (Google Ads, Facebook Ads), Knowledge of paid search and SEO strategies, Strong analytical and data analysis skills, A/B testing and keyword research experience, Ad copywriting and CRO knowledge.

Key responsabilities:

Manage and optimize PPC campaigns on various platforms

Conduct keyword research and competitive analysis

Analyze ad performance to meet KPIs and ROI targets

Collaborate on data-driven marketing strategies

Monitor campaign performance and provide insights

Job description

Company Graincleaner.com

Selling grain cleaning equipment to farmers. Major sales to date America, plan to Canada, Europe, South America.

To continue growing we are seeking the top sales managers, strong team players with desire for ambitious personal achievements.

Work in the U.S. time zone and the U.S. market

Position Overview:
We are seeking a highly skilled and motivated Performance Marketing
Specialist to join our marketing team. As a Performance Marketing Specialist at METRA, you will play a pivotal role in driving our advertising efforts and ensuring that our campaigns are optimized for success. You will be responsible for managing and optimizing all PPC campaigns across all the platforms, developing data-driven strategies, SEO strategies, etc.

Key Responsibilities:
Develop and manage PPC campaigns across various platforms (Google Ads,
Facebook Ads, etc.).
Conduct in-depth keyword research and competitive analysis.
Analyze and optimize ad performance to achieve KPIs and ROI targets.
Collaborate with the marketing team to develop and implement data-driven
strategies.
Monitor and report on campaign performance, providing insights and
recommendations.
Requirements:
1. Digital Advertising Platforms: Proficiency in using various advertising
platforms, such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads,
and others.
2. Paid Search and SEO: Knowledge of both paid search (PPC) and search
engine optimization (SEO) strategies to maximize online visibility and drive
traffic.
3. Data Analysis: Strong analytical skills to interpret marketing data, key
performance indicators (KPIs), and metrics to optimize campaigns and make
data-driven decisions.
4. A/B Testing: Ability to plan and execute A/B tests to assess ad and landing
page performance, helping to refine campaigns.
5. Keyword Research: Skill in conducting keyword research to identify the
most effective keywords and phrases for advertising campaigns.
6. Ad Copywriting: Proficiency in crafting compelling ad copy that engages
and converts target audiences. Strong writing and creative skills to develop
persuasive ad copy and campaign strategies.
7. Conversion Rate Optimization (CRO): Knowledge of CRO principles to
enhance the effectiveness of landing pages and conversion paths.
8. Budget Management: Ability to manage advertising budgets effectively to
achieve desired results within specified cost limits.
PERFORMANCE MARKETING SPECIALIST
Position Overview:
We are seeking a highly skilled and motivated Performance Marketing
Specialist to join our marketing team. As a Performance Marketing Specialist
at METRA, you will play a pivotal role in driving our advertising efforts and
ensuring that our campaigns are optimized for success. You will be responsible
for managing and optimizing all PPC campaigns across all the platforms,
developing data-driven strategies, SEO strategies, etc.
Stay up-to-date with industry trends and emerging marketing technologies.