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Employer Brand Specialist

Remote: 
Full Remote
Experience: 
Mid-level (2-5 years)
Work from: 
Cyprus, Poland, Spain

Offer summary

Qualifications:

Minimum of 3 years in content marketing, Experience in employer branding, Familiarity with project management tools, Strong writing and communication skills.

Key responsabilities:

  • Develop recruitment marketing strategies
  • Manage employer branding initiatives across platforms
Welltech logo
Welltech Information Technology & Services Scaleup https://welltech.com/
201 - 500 Employees
About Welltech
Welltech is about creating mobile applications that improve the Health of Millions of People around the World. We currently have 500+ people in our team. The main distinguishing feature of our People is their desire to constantly grow, develop and learn new things. Why do people like to work at Welltech? • We work on creating and developing our own projects. There is no outsourcing. • The company values the initiative of its workers and their ability to work independently. • The ideas and suggestions of everyone are heard, and good ideas are quickly implemented and tested out. • Clearly stated goals and priorities help workers focus on important tasks and organize their work properly. • Weekly meetings with managers give employees the opportunity to get feedback about their work and understand how to achieve the best results. About our technologies: iOS: Swift, MVC, MVVM, Dependency Injection, UIKit, Autolayout, REST API, Alamofire, In-App Purchases, Local and Remote notifications, Grand Central Dispatch, NSOperations, Core Data, Realm, AVFoundation. Android: Kotlin, MVVM, Android Architecture Components, Dependency Injection, REST API, Push Notifications, Crashlytics, Offline mode. We use PHP7, Python, Symfony4, MariaDB, MySQL, PostgreSQL, Redis, Elasticsearch, Amazon AWS (Lambda, S3, DynamoDB, RDS, SQS, etc), Docker, Kubernetes. The company has successfully implemented CI on all projects. Welltech is a data-driven company. The analytics department uses different tools. Data storage: Amazon redshift + Spectrum Data processing — R, Python BI — Data studio, Tableau Data sources — platform APIs, incoming data streams
See more Welltech offers

Job description

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions. Our mission? To transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

Here's what you'll do:

  • Develop and execute a comprehensive recruitment marketing strategy alongside the Head of TA, Internal communications and marketing team to leverage various channels to reach our target audience (social media, job boards, articles, conferences).  

  • Craft engaging content about our company culture, employee benefits, and open positions. (Blog posts, employee testimonials, success stories, social media content, eye-catching job descriptions) highlighting what makes Welltech unique.

  • Manage our employer branding initiatives across all platforms, ensuring a consistent and compelling message (employer review sites, our careers page, and industry-specific publications)

  • Analyze recruitment marketing data to measure the effectiveness of our campaigns and make data-driven decisions to optimize our strategy. You will track and analyze key recruitment marketing metrics such as website traffic, application conversion rates and source effectiveness.

  • Collaborate with the HR team to ensure a seamless candidate experience throughout the recruitment process (i.e. onboarding). Implement feedback mechanisms to continuously improve the candidate journey and increase conversion rates.

  • Develop Recruitment Marketing Strategies: Collaborate with HR and hiring managers to understand talent needs and develop comprehensive recruitment marketing strategies aligned with organizational goals and target demographics.

  • Deliver digital marketing campaigns: Plan, execute, and optimize digital marketing campaigns across platforms such as LinkedIn, Indeed, Glassdoor, and other relevant channels. Utilize data-driven insights to maximize campaign effectiveness and ROI.

  • Social Media Management: Manage and grow our social media presence on platforms including LinkedIn, Twitter, Facebook, and Instagram. Regularly monitor engagement, respond to inquiries, and develop strategies to increase follower engagement and brand visibility.

  • Engaging employees around employer branding activations and creating ambassadors of Welltech EVP.

  • Develop a content calendar that aligns with recruitment cycles and company milestones. 

The ideal profile

  • At least 3 years of experience in content marketing, preferably focused on employer branding.

  • Proven ability to craft compelling and targeted employer brand marketing messages (copywriting for social media, blogs, etc.).

  • Familiarity with project management tools (e.g.Asana, Jira).

  • Experience with editing and content tools such as Canva and Confluence (will be considered as an advantage) 

  • Experience in social media tools across various platforms such as LinkedIn, Facebook and Instagram.

  • Strong written and verbal communication skills to effectively convey the employer brand message.

  • Experience with data analytics in measuring campaign success and providing recommendations and actionable items

  • Strong project management skills with the ability to handle multiple campaigns, initiatives and content creation timelines.

Candidate journey

⭕️ Recruiter call --> ⭕️ Meet the team --> ⭕️ Skills assessment--> ⭕️ Meet the Leadership team

✨ Why You’ll Love Being Part of Welltech:

  • Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

  • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

  • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

  • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Check out some of our products

Muscle Booster — https://musclebooster.fitness/ 

Yoga-Go — https://yoga-go.io/ 

Omo — https://omo-weight-loss.app/ 

FastEasy — https://fasteasy.life/ 

WalkFit - http://walkfit.pro 

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Industry :
Information Technology & Services
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Content MarketingData MiningSocial Media ManagementRecruitment StrategiesContent CreationEmployer BrandingCopywritingDigital MarketingProject ManagementCampaign Performance AnalysisCanva (Software)AsanaAtlassian ConfluenceJIRA

Other Skills

  • Engagement Skills
  • Collaboration
  • Communication
Are you interested?

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