(TA61) Digital Marketing Specialist (Squad)

Digital Marketing Specialist (Squad)

Who We Are

Nearsure was created to bring amazing talent within Latin America to the US market, helping professionals land cool projects and US companies build development teams efficiently. By being remote-first, we are able to build teams of top tech talent wherever they are in LATAM while keeping a lean organizational structure.

What is it like to work at Nearsure?

A remote team never felt so close 🌐 Join our LATAM team and stay connected while working remotely. We value our team members and candidates interested in our vacancies. Enjoy fun activities like coffee breaks, tech talks, and games with our developers and management teams during your stay with us.

Who needs micromanagement? 🍃For us, communication is key, so we focus on working autonomously, with honesty, and respecting diversity. Micromanagement is not part of our corporate values.

Worklife Balance ⚖️Your well-being is our priority with our People Care team, available from day one to offer support and help with anything from needing someone to talk to, requesting time off or a holiday, or using any of our offered benefits.

Here you’ll get:

• USD 💲 Salary compensation.
• 100% remote work 🏢 but if you feel like connecting with people you can visit coworking spaces all over LATAM allowing you to expand your professional network.
• Paid time off according to your country’s law without affecting your monthly salary to ensure that you have plenty of time to rest and recharge.
• Your country’s national holidays 🌴 allow you to celebrate important events and traditions with your loved ones.
• Sick or medical leave 😷 when needed so that you can take a day off to take care of your health, and have wellbeing without worrying about work.
• Refundable annual credit 💸 for you to spend on your favorite perks.
• Teambuilding activities 🤜🤛 such as coffee breaks, tech talks, and after-work gatherings with your Nearsure colleagues, to feel close to our community.
• A day off during your birthday week 🥳🎂 to enjoy with your family and friends, ensuring that you have a chance to make memories on your special day.

Role Description

Join our team as a results-oriented and analytical Digital Marketing Specialist, a critical role in driving our lead generation and brand visibility across several digital channels. You will collaborate with other team members to align marketing initiatives with business objectives, creating a unified strategy for audience engagement and brand development across digital channels.

Main Responsibilities

• Strategy and Research: Conduct market research, analyze trends, and define Ideal Customer Profiles (ICPs) to support innovative strategy ideation and align marketing efforts with business goals.
• Digital Campaign Management: Plan, execute, and optimize multi-channel digital marketing campaigns. Focus on lead generation, brand awareness, and customer engagement across email, social media, PPC, and content marketing channels.
• Content Creation: Develop and manage engaging marketing content, including email campaigns, blog posts, case studies, and landing pages among others.
• SEO Optimization: Ensure continuous SEO optimization of website content, landing pages, and digital assets, following best practices to drive traffic and improve organic search visibility
• PPC and Paid Advertising: Strategize, and manage high-impact PPC campaigns, particularly on platforms like Google Ads and LinkedIn, to drive targeted traffic and generate quality leads.
• Review Directory Management: Oversee and manage reviews across online directories, maintaining a positive brand reputation, and leveraging reviews to improve customer engagement and trust.
• Analytics and Performance Monitoring: Utilize analytics tools to track, measure, and analyze the performance of digital campaigns, gathering data insights to use in campaign optimization.
• Event Marketing: Develop and execute marketing strategies for webinars, conferences, and virtual events, coordinating with event organizers and speakers to enhance our brand presence, drive attendance, and generate leads.

Requirements

• Minimum 2 years of B2B marketing experience.
• Bachelor's degree in Communication, Marketing, or related fields.
• Excellent verbal and written communication skills in English (the company’s primary language).
• Strong experience in creating high-quality, engaging content for diverse B2B audiences across multiple platforms.
• A data-driven mindset with a focus on results, measurement, and continuous optimization.
• Expertise in email marketing campaign management.
• Proficiency in marketing automation technology and analytics tools.
• Ability to adapt and thrive in a fast-paced, dynamic environment.
• Resourceful, proactive, and a strong team player.
• Knowledge on line of business with Microsoft or ServiceNow.