Demand Generation Role

Company

At Notchup (Formerly CodeMonk.AI), we're venturing into new territories, shaping the future of diverse and decentralised teams. We know finding the right talents and teams is a major challenge in today's skills market. That's why we're creating a gateway for companies to access the best global talents and teams that are agile and match their business needs.

Through this platform, employers can efficiently and compliantly hire, manage, and pay flexible tech talents and teams anywhere in the world. While reducing costs significantly.

As the world of tech work increasingly embraces a remote-first approach, we're dedicated to redefining employer-employee working relationships. Our mission is to empower employees with better pay, the opportunity to build world-changing tech solutions, increased work flexibility, and a promising career path.

Website: http://www.notchup.com

Job Summary

We are looking for an experienced B2B Demand Generation Specialist to drive both inbound and outbound lead generation efforts for our platform and services.

Key Responsibilities

• Sole responsible to generate demand for our platform and services
• Research our ICP, identify pain points, buying behaviours and channels to leverage
• Define a mix of inbound and outbound campaigns to target our ICP across different channels
• Perform keywords and competitive research and produce supporting contents to execute the campaigns
• Collaborate with content producers to produce required contents for such campaigns
• Implement and execute the campaigns across multiple channels
• For outbound channels - define the messaging, target lists, implement the sequences and cold call prospects
• For inbound channels - define the messaging, and implement the campaigns, conversion tracking and retargeting
• Measure and optimise performance of each campaign to minimise the CPL generated
• Set-up landing pages as required and execute A/B tests to improve conversion
• Provide demand intelligence for our web and product team to help optimise our offering
• Report key metrics like CPL, CAq, no of bookings, etc on weekly basis.
  
  

Required Skills

• 5 years of B2B lead generation and outbound sales experience for HRTech or IT Staffing industry, particularly to the US & UK Markets.
• Expert in lead research tools like Clay, LinkedIn Sales Navigator and similar
• Hands on experience of setting up campaigns in Apollo, SmartLeads and similar cold emailing tools.
• Hands on experience of setting up targeting campaigns in LinkedIn Ads, Google Ads, Facebook Ads and similar.
• Proficient in analytics tools like Google Analytics, MS Clarity, Amplitude and similar.
• Experience with PipeDrive or similar CRMs for managing leads and sales pipelines.
• Strong communication and interpersonal skills, with the ability to engage and convert decision-makers.
  
  

(ref:updazz.com)