Demand Generation Manager

Who We Are Looking For

WebPT is a leading SaaS company specializing in EMR and billing solutions tailored specifically for physical therapy members. Our mission is to empower physical therapists with intuitive, reliable software that streamlines their practice management and billing processes, allowing them to focus on what matters most—delivering exceptional patient care.

We are seeking a data-driven and creative Demand Generation Manager to join our dynamic marketing team. This role will be pivotal in driving our demand generation efforts across multiple channels, including email marketing, advertising, nurture campaigns, and more. Reporting to the Senior Manager, Customer Marketing, you will be responsible for generating marketing-qualified leads (MQLs) and achieving MQL goals that directly contribute to our sales pipeline and overall company growth.

What You’ll Be Doing As A Part of Our Team

• Strategy & Execution: Develop, execute, and optimize multi-channel demand generation campaigns that drive high-quality MQLs, supporting our business goals.
• Campaign Management: Manage and execute demand generation initiatives, including but not limited to email marketing, digital advertising, content syndication, webinars, and nurture programs.
• Lead Nurturing: Build and optimize lead nurture programs to move prospects through the funnel, increasing conversion rates and accelerating sales opportunities.
• Performance Optimization: Continuously analyze campaign performance, including open rates, click-through rates, conversion rates, and ROI, making data-driven adjustments to improve results.
• Collaboration: Work closely with the sales, content, and design teams to align on messaging, assets, and campaign strategies that resonate with our target audience.
• Reporting & Analysis: Monitor and report on key demand generation metrics, providing insights and recommendations for improvement to meet or exceed MQL targets.
• Testing & Optimization: Implement A/B testing strategies to optimize email, landing page, and ad performance, ensuring consistent growth in lead quality and volume.
• Budget Management: Assist in managing the demand generation budget, ensuring campaigns are executed within budget and deliver maximum ROI.
  
  

What You Should Have To Qualify

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in demand generation, digital marketing, or a similar role
• Proven track record of meeting or exceeding MQL targets and driving measurable pipeline growth.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
• Strong understanding of multi-channel marketing strategies, including email, paid search, social media, content syndication, and display advertising.
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Exceptional written and verbal communication skills.
• Familiarity with the healthcare or physical therapy space is a plus but not required.
  
  

Ideally, You Would Also Have These

• Familiarity with the healthcare or physical therapy space is a plus but not required.
• Experience in high-velocity SaaS is a plus but not required
• An eye for design to ensure demand assets are appealing
  
  

Culture is at our Core

• Service: Create Raving Fans
• Accountability: F Up; Own Up
• Attitude: Possess True Grit
• Personality: Be Minty
• Work Ethic: Be Rock Solid
• Community Outreach: Give Back
• Health and Wellness: Live Better
• Resource Efficiency: Do Más With Menos
  
  

About Us

Here, we work hard—but we have lots of fun doing it. We believe in equal opportunity for all, autonomy, trailblazing, and always doing right by our Members. Most importantly, though, we believe in empowering rehab therapy professionals to achieve greatness in practice. So, if you’re a can-do kinda person who loves to help Members win and enjoys working from just about anywhere—then you’ll fit right in. We’ve got big plans, but we can’t achieve them without you. Join us, and let’s achieve greatness.

Company Perks

• Ample Time Off for fun and rest
• Work from nearly anywhere in the US
• WFH supply budget
• Time Off to make an impact through volunteering
• Multiple Employee Resource Groups (ERGs)
• Health, Dental, Vision, 401k, HSA, any many other benefits
• Authenticity and Acceptance
  
  

At WebPT, we're dedicated to fair and competitive compensation based upon our industry peer benchmarks. While job postings offer a pay range as a general reference, the final offer depends on candidate qualifications and experience. Our aim is to provide equitable compensation that recognizes your unique skills and contributions. During interviews, we'll discuss your qualifications and expectations, striving for a competitive and fair offer. The initial hiring range for this position is: $84,700 - $114,400.