Social Media Manager (Thailand)

Steer the ship. Spark joy. Make mornings memorable. 

Are you ready to bring your creativity, strategic thinking, and local insights to the breakfast table? We’re looking for a Social Media Manager who will lead the charge in transforming breakfast moments into fun, nutritious, and exciting experiences for families across Thailand.  

This isn’t just a job; it’s a mission to build stronger connections with parents and kids, making our brand a part of their everyday lives. 

As a key member of our team, you’ll be the go-to expert for all things social in Thailand. You’ll play a critical role in shaping the regional social media strategy, providing valuable insights into the Thai market while spearheading the country’s local social media activities. 

What You’ll Do: 

Create Impactful Social Media Strategies 

• Lead local social media content planning and management, ensuring our Thailand activities align with the regional vision. 

• Work closely with the regional Social Media and Creative teams to craft highly original, engaging, and shareable content that speaks directly to Thai audiences. 

Bring Creativity to Life 

• Develop creative, culturally relevant, and on-brand Thai copy for all social channels. 

• Collaborate with internal teams, agencies, and external partners to ideate and execute exciting social media campaigns. 

• Participate in content creation, including filming and capturing moments that resonate with our audience. 

Be the Thai Market Expert 

• Provide strategic local market insights that inspire innovative campaigns and ensure relevance. 

• Stay ahead of trends in the breakfast space, parenting culture, and the ever-evolving world of social platforms, making proactive recommendations. 

Engage, Analyze, Optimize 

• Monitor and analyze social media activities and content performance, sharing learnings, insights, and actionable recommendations to elevate our strategy. 

• Manage day-to-day community management, responding to comments and queries with speed, accuracy, and brand personality. 

• Track performance metrics and ensure we’re hitting – and exceeding – goals. 

Foster Partnerships & Collaboration 

• Proactively propose suitable content creator/ influencer, and brand partnerships to amplify our reach and impact whenever suitable.  

• Coordinate competitions, giveaways, and social activities that delight our audience. 

Who You Are: 

• A digital-savvy creative thinker who thrives in a fast-paced environment. 

• Passionate about social media, content creation, and connecting with audiences through storytelling. 

• A cultural insider who knows how to infuse local insights into impactful social strategies. 

• Organized and analytical, capable of balancing creativity with data-driven decision-making. 

• Fluent in Thai and English, with exceptional copywriting skills in both languages. 

What’s in It for You? 

• The chance to lead Thailand’s social media presence for a beloved breakfast cereal brand. 

• The opportunity to shape mornings for families across the country with your creativity and insights. 

• Be part of a regional team with collaboration opportunities across Southeast Asia. 

• A workplace where your ideas are valued, your voice is heard, and your growth is supported. 

If you’re ready to take on this exciting challenge and make breakfast the most important—and fun—meal of the day, we want to hear from you!