GenAI Creator

Role: GenAI Creator

Location: Remote (México) 

About the role: 

We’re looking for AI experienced Digital Designers, who will form part of a brand new role within our business as a GenAI Creator. 

GenAI Creators will use the Pencil platform to deliver high quality, high performing ads to either enterprise clients or small businesses. This comes with a few exciting challenges. This comes with a few exciting challenges. Firstly, the art of making ads is still an art, and GenAI Creators will need to master the very latest GenAI models to discover insights, write copy, generate and edit photos and video and finally produce advertising that captures attention and converts people to purchase.  Secondly, advertising is increasingly a science, and clients demand fast turnarounds and obvious results. Using data, predictions and process is key to consistently achieving this for them.  

You will need some experience with GenAI tools and what they can do for creators, the advertising industry and for marketing clients - as well as the optimism, energy and grit to pursue this day-to-day. Doing this successfully will deliver impact for our clients and fame for your work, as well as make you one of the leading voices of the GenAI revolution. 

What you will be doing: 

• Develop ad creatives for Facebook, Instagram, TikTok, YouTube, Google Display using the Pencil platform in response to client briefs 

• Take client briefs through all steps including insight, concept, copy, image & video generation and final creative assembly using different GenAI models and techniques 

• Where necessary, supplement GenAI creative work with manual retouching to achieve client requirements 

• Work with our Customer Success team to understand and shape client briefs, respond to client feedback and meet client requirements for GenAI (incl. quality, speed & scale) I.E. 1 brief/day 

• Work with our Training team to actively explore and implement new GenAI techniques to maintain and elevate the quality of our work 

• Work with our Product & Engineering teams to test new GenAI features and provide feedback to drive platform improvements 

As a business we're committed to ensuring everyone on our team is fully trained and confident in using Pencil AI, and other approved AI tools. A wide range of Internal resources are available to make sure our teams stay ahead of the AI curve: training, webinars, newsletters, AI communities etc. 

You are expected to maintain an active AI proficiency and keep up to date by: 

• Completing ongoing, structured [IIG] AI training including Pencil. 

• Continuously up-skilling using our approved AI tools including Pencil. 

• Stay up to date with evolving AI trends through our newsletters, webinars, hackathons, AI communities etc 

• Collaborate and contribute to AI knowledge-sharing sessions embracing our culture of Learning. 

What you need to be great in this role: 

•  2-3 years’ experience in advertising creative development 

•  Experience with GenAI tools such as ChatGPT, Runway, Midjourney, Adobe Firefly, Jasper etc. 

•  Experience with GenAI techniques such as model selection & prompting 

•  Any experience using GenAI to deliver real-world advertising creative 

•  Proficiency in Adobe Creative Cloud 

•  Good personal communication and management skills 

•  Preference for candidates who have prior agency experience 

•  Strong written English skills, allowing you to communicate effectively with clients and team 

•  Access to a reliable computer with an internet connection exceeding 40 Mbps 

•  A collaborative and team-oriented attitude with optimism about the role of GenAI in creativity