SR. PAID MEDIA ANALYST

Description

Who We Are:

Acadia is a team of creative minds and driven marketing professionals. We're a small but growing team! Our mission is to be an elite digital growth platform, for the mid-market disrupter, in order to create opportunity, meaning, & connection for the communities we serve. Acadia specializes in traffic acquisition, conversion optimization, branding, and website development. We are headquartered in Atlanta, GA.

Who You Are:

Acadia is looking for an experienced paid media analyst to join their growing team. The successful applicant will be a highly analytical thinker and a flexible team player looking to grow with a full-service digital marketing agency. The Senior Paid Media Analyst is responsible for developing and executing strategies for successful digital advertising campaigns on behalf of Acadia’s diverse clientele across paid search and paid social platforms.

What You’ll do:

• Develop the strategic direction of paid media advertising accounts on multiple platforms including Google Adwords, Bing, Facebook, LinkedIn, Amazon for a variety of clients.
• Articulate strategy both verbally and through written communication to the account management team.
• Analyze ad campaign performance, diagnose issues affecting performance, and make necessary adjustments to achieve client goals.
• Generate reports on key performance indicators (KPIs), conversions, revenue tracking, and other aspects of paid media advertising.
• Perform maintenance on keyword bids, daily and monthly budgets, impression share, quality score, conversions, negative keyword lists, and other important account metrics.
• Conduct research on keywords, audience demographics, and competitors
• Create new ad campaigns, ad groups, and ad accounts
• Provide creative ad copy and display ad templates
  • Keep pace with paid media advertising and digital marketing industry trends and developments

Qualifications

What you’ll bring:

Minimum qualifications:

• Someone who shares our core values
• 3 - 4 years of experience in paid media advertising

Preferred qualifications:

• Experience working in an agency environment
• Google Ads Certifications
• Google Analytics Certification

What we offer - The Perks:

• A work environment that enthusiastically encourages creativity, risk-taking and growth.
• 16 Paid Holidays
• Paid vacation and sick time
• We are closed Christmas Eve through New Year's Day
• Solid Health Benefits (medical, dental, and vision insurance)
• 401k and Equity Grants
• Education Reimbursements
• Opportunity for growth that is second to none in the industry
• Flexible working hours

Here’s how we live our values at Acadia

• Can-do: We dedicate ourselves to helping our clients and co-workers reach their fullest potential. We demonstrate courage and urgency to find and take ownership.
• Curiousity: We show genuine interest. We are the first to ask why, the first to research, and the first to understand. We ask questions until we find the path to conquer obstacles and build solutions
• Candor: We are honest and transparent in all our actions. We strive to foster positive and mutually beneficial relationships — where respect and humanity thrive.
• Community: We will make lives better for those people, clients, and other deserving causes that we care deeply about.

Acadia is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We believe that the more diverse we are, the more creative our work will be!