The Role
As the Director, Omnichannel Strategy, you will play a pivotal role in shaping Moderna’s approach to customer engagement by developing and executing a comprehensive omnichannel strategy. This role will lead the integration of digital, retail, and field channels, creating seamless, data-driven experiences that enhance the customer journey for healthcare professionals and key opinion leaders. In this position, you will optimize touchpoints across all channels, ensuring consistent messaging and alignment with our broader commercial and medical marketing goals. Through close collaboration with cross-functional teams, you will champion best-in-class marketing technologies, elevating Moderna’s ability to engage with healthcare stakeholders in a dynamic, regulated environment. Your leadership will drive customer loyalty and enhance Moderna’s market performance, positioning the company as a trusted partner to healthcare professionals worldwide.
Here’s What You’ll Do
Lead the design, development, and execution of omnichannel marketing strategies to enhance customer engagement and drive awareness, access, and uptake of vaccines.
Align channel strategy with broader marketing goals by identifying an optimal mix of digital, in-person, and traditional channels to effectively reach target audiences, including healthcare providers, patients, health systems, and retail pharmacies.
Partner closely with cross-functional teams such as Sales, Medical, Digital, Integrated Media and Analytics to integrate omnichannel approaches into marketing plans, ensuring a seamless and consistent experience across customer touchpoints.
Oversee customer segmentation strategies, using data insights to tailor messaging and engagement methods based on specific audience needs (e.g., regional health systems, IDNs, retail channels, public health agencies).
Implement personalization at scale by leveraging advanced tools and technologies to deliver targeted, relevant content that resonates with specific demographics and customer preferences.
Drive data-informed decision-making, utilizing analytics to measure channel effectiveness, optimize content delivery, and refine strategies based on performance insights, customer behaviors, and engagement metrics.
Collaborate with the analytics team to develop dashboards and reporting frameworks that monitor key KPIs, including engagement rates, campaign ROI, and customer journey insights.
Champion the adoption of digital platforms and emerging technologies to maximize omnichannel effectiveness, including CRM, marketing automation, content management systems, and AI-driven tools.
Work alongside IT and digital teams to ensure integration and smooth functioning of technology systems supporting marketing activities, such as real-time data tracking, automated customer insights, and digital campaign execution.
Serve as a central collaboration point across US Commercial teams, aligning omnichannel efforts with broader marketing, medical, and sales initiatives.
Engage with Global Marketing counterparts to maintain brand consistency and share best practices, especially in adapting global strategies to suit the US market.
Build relationships with external partners, including digital agencies, retail pharmacy chains, healthcare organizations, and public health agencies, to expand the reach and impact of Moderna’s omnichannel marketing.
Strengthen partnerships with regional and local health systems to support local and regional vaccination initiatives through the omnichannel approach.
Ensure all omnichannel activities comply with regulatory standards and company policies, collaborating with Legal and Compliance teams to navigate the complexities of vaccine marketing across various channels.
Develop guidelines and best practices that prioritize patient safety and data privacy, ensuring alignment with regulatory standards.
Here’s What You’ll Need (Minimum Qualifications)
Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field is required.
Master’s Degree (MBA or MPH) in Marketing, Business, Public Health, or a related field is highly preferred, especially for candidates transitioning into the biopharma or vaccine space from other industries.
8-10+ years of marketing experience within the pharmaceutical, biotech, or healthcare industries, with a minimum of 3-5 years specifically focused on omnichannel or digital marketing strategy.
Here’s What You’ll Bring to the Table (Preferred Qualifications)
Proven expertise in developing and executing data-driven marketing strategies that span multiple channels, including digital, in-person, and traditional mediums.
Strong understanding of healthcare industry regulations, with the ability to navigate compliance requirements in highly regulated environments.
Experience with advanced marketing technologies and tools, such as CRM, marketing automation, content management systems, and AI-driven analytics.
Demonstrated ability to work collaboratively with cross-functional teams (e.g., Sales, Medical, Digital, Analytics) to drive customer-centric marketing solutions.
Exceptional analytical skills, with a track record of using data insights to inform and adjust marketing strategies.
Effective communication and stakeholder management skills, with experience working with external partners such as digital agencies, healthcare organizations, and public health agencies.
A forward-thinking approach to marketing, with a desire to innovate and apply new techniques that enhance Moderna’s engagement with healthcare stakeholders.
A desire to make an impact as part of a high-growth, transformational company that is Bold, Relentless, Curious, and Collaborative.
This role is expected to be in office 70% of the time with flexibility to work from home up to 30%.
Moderna is pleased to provide you and your family with a comprehensive and innovative suite of benefits, including:
About Moderna
Since our founding in 2010, we have aspired to build the leading mRNA technology platform, the infrastructure to reimagine how medicines are created and delivered, and a world-class team. We believe in giving our people a platform to change medicine and an opportunity to change the world.
By living our mission, values, and mindsets every day, our people are the driving force behind our scientific progress and our culture. Together, we are creating a culture of belonging and building an organization that cares deeply for our patients, our employees, the environment, and our communities.
We are proud to have been recognized as a Science Magazine Top Biopharma Employer, a Fast Company Best Workplace for Innovators, and a Great Place to Work in the U.S.
As we build our company, we have always believed an in-person culture is critical to our success. Moderna champions the significant benefits of in-office collaboration by embracing a 70/30 work model. This 70% in-office structure helps to foster a culture rich in innovation, teamwork, and direct mentorship. Join us in shaping a world where every interaction is an opportunity to learn, contribute and make a meaningful impact.
If you want to make a difference and join a team that is changing the future of medicine, we invite you to visit modernatx.com/careers to learn more about our current opportunities.
Moderna is a smoke-free, alcohol-free and drug-free work environment.
Moderna is a place where everyone can grow. If you meet the Basic Qualifications for the role and you would be excited to contribute to our mission every day, please apply!
Moderna is proud to be an equal opportunity workplace and is an affirmative action employer.
Moderna is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry or citizenship, ethnicity, disability, military or protected veteran status, genetic information, sexual orientation, marital or familial status, or any other personal characteristic protected under applicable law. Moderna is an E-Verify Employer in the United States. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Belonging, Inclusion, and Diversity are critical to the success of our company and our impact on society. We’re focused on attracting, retaining, developing, and advancing our employees and believe that by cultivating diverse experiences, backgrounds, and ideas, we can provide an environment where every employee is able to contribute their best.
Moderna is committed to offering reasonable accommodations to qualified job applicants with disabilities. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should contact the Accommodations team at leavesandaccommodations@modernatx.com. (EEO/AAP Employer)
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