Group Director / Group Account Director

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

The Group Director of Client Strategy will own the leadership relationship of key clients in order to drive growth, retention, and expansion of services. The position will play a meaningful role in running the scaling & evolution of Client Strategy clients within their scope. The Group Director will challenge their team to elevate the strategy of each client’s business and manage a team of outstanding digital strategist. The Group Director of Client Strategy will also support internal process/systems as well as be accountable for adoption on their team. This role is a dynamic strategic problem solver who will work closely with channel leads & the Analytics team to use data to provide strategic guidance to the client on strategy, budget allocation & opportunities for growth. 

What you'll be doing:

Client Management Responsibilities (60%+ if owning a “Pod”, 75%+ if in a “Pod” led by a VP)

• Leads priority accounts and multi-channel account teams within a large portfolio, or oversees an entire portfolio of clients, typically ranging up to approximately $15M in annual revenue, based on prior experience.

• Serves as a primary point of contact and trusted advisor to key client stakeholders proactively addressing needs and resolving challenges; with a strong focus on quickly building rapport and trust.

• Acts as the voice of the client within our agency, ensuring all needs, details, goals, and business objectives are communicated to the entire team.

• First point of escalation for clients with ability to solve problems quickly

• Implements/oversees processes for QA/operational excellence and ensures the team executes test & learn methodologies  regularly

• Recognizes opportunities, threats and risks, owning and delegating actions to minimize threats and maximize client opportunities

• Coordinates business reviews, including preparing the team to present confidently; leading key presentations (cross sells, QBRs, etc) for priority clients, delegating to the team to create the necessary content and supporting them in telling the overarching story. 

• Develop relationships with senior client contacts, discussing business updates, getting feedback etc. 

• Have a view/opinion of the big picture performance to goals, consistently demonstrating our value to clients, and ensure innovative pieces of work are being carried out

• Translates tactical media activations into overarching business results and impact and communicates clearly and concisely with senior client stakeholders.

• Leads the team engaging with clients day to day, ensures client business objectives are at the forefront of the internal teams’ activities, and all media efforts are laddering back to overarching business goals.

• Collaborates agency wide, leaning into new business, marketing, people teams, product development and others to ensure client needs are at the forefront and fully integrated into future agency initiatives.

• Identifies and nurtures cross sell opportunities, tapping into the necessary resources and ensuring the team has what they need to bring an opportunity over the finish line.

• Is accountable to achieving client satisfaction, retention and growth goals.

• Work with clients and capability partners to drive client growth 

• Consistently meets  deliverables within deadlines

• Participates and co-leads new business pitches, leading the story and overall approach for prospective clients, ultimately seeing that through to close, onboarding, and ongoing account management.

People Leadership, Financial Management & General Agency Responsibilities (40% if “Pod” lead, 25% if in a VP led “Pod” )

• Leads, or supports VP, on portfolio financials; staffing, budgets & P&L, ensuring margin targets are maintained and revenue growth goals are achieved.

• Makes thoughtful decisions on staffing and understands how to develop the proper team structures to align to each individual client based on scope, needs, and nuances.

• Manages internal operations, such as overall portfolio team meetings, documentation needs, forecasting, promotion requests, etc.

• Leads a team of direct reports and coach/mentor indirect reports, consistently providing feedback and direction. Capable of leading difficult conversations with clarity, consistency and professionalism. 

• Fosters a culture of frequent and constructive feedback to ensure a high performing team, leading by example so other people leaders are also coaching, mentoring, providing real time feedback and learning from mistakes.

• Models strong leadership including alignment to company priorities and cultivating a culture of positivity

• Is a champion for change, helping teams navigate staffing changes and general evolution, ensuring transitions happen smoothly and effectively.

• Actively participates in wider company initiatives including, but not limited to new business pitches, thought leadership opportunities and internal marketing efforts

• Foster Professional Growth: Lead the development and execution of learning and development programs that align with both individual and team career growth goals, ensuring ongoing skill enhancement and professional advancement.

• Optimize Resource Deployment: Ensure that resources (human, financial, technological) are allocated effectively across clients, balancing the needs of clients, teams, and organizational goals to maximize efficiency and outcomes.  The Allocation model is up to date with the most accurate data on an ongoing basis.

Qualifications:

• 10+ years of relevant experience

• Proven track record effectively managing and growing multi-million dollar client engagements

• 6+ years of people management experience

• Hands-on, “roll up your sleeves,” action-oriented approach and comfort in leading a multidisciplinary team

• Significant experience in direct (response) marketing or performance marketing

• Deep experience in digital channels

• Must be digitally fluent with an understanding of the complex and fragmented media landscape

• Ability to identify appropriate media opportunities, sell plans, and grow billings

• In-depth understanding of integrated agency offerings to identify and utilize all available capabilities to produce exceptional client results

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off. On top of that, we have 17 paid holidays and company-wide shutdowns, fittingly named Owning Our Offline (OOO), to give us all a chance to collectively log-off and step away from our desks together. Above industry standard work-life balance is something we’re proud of, and it’s one our most loved benefits from Tinuitians year-over-year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

FLSA Classification: Exempt