MarCom Manager: APAC

Who we are...

Cell Signaling Technology (CST) is a different kind of life sciences company, one founded, owned, and run by active research scientists, with the highest standards of product and service quality, technological innovation, and scientific rigor for over 20 years. We consistently provide fellow scientists around the globe with best-in-class products and services to fuel their quests for discovery.

Helping researchers find new solutions is our main mission every day, but it's not our only mission. We're also dedicated to helping identify solutions to other problems facing our world. We believe that all businesses must be responsible and work in partnership with local communities, while seeking to minimize their environmental impact. That's why we joined 1% for the Planet as its first life science member, and have committed to achieving net-zero emissions by 2029.

The role...

The MarCom Manager: APAC, will spearhead Cell Signaling Technology (CST) marketing initiatives across the Asia-Pacific region, including South Korea, Australia, New Zealand, Singapore, and India. This critical role is vital for driving growth and expanding market presence. The MarCom Manager: APAC will develop and implement targeted marketing programs in collaboration with cross-functional teams, including marketing and sales. A key responsibility is to formulate regional go-to-market strategies that align with global objectives while adapting to local customer needs, segment dynamics, and market trends.

Reporting to the Senior Director of Marketing Communications, the MarCom Manager: APAC will work closely with the Director of APAC Sales and regional teams, including distributors, to ensure marketing efforts effectively support and enhance sales objectives. 

You'll have the opportunity to drive...

• Campaign Development: Create and implement regional marketing strategies specifically designed for life science researchers, ensuring alignment with global initiatives and responsiveness to local market nuances.
• Digital Strategy: Support local digital marketing efforts, including working with local 3rd party platforms, social media (example: Kakao & Naver) and PPC campaigns, to enhance brand visibility and engagement.
• Event Management: Organize and support regional conferences and vendor shows to showcase CST’s offerings and engage with key stakeholders.
• Marketing Materials: Plan, develop, produce, and maintain a diverse range of marketing materials and event deliverables, including collateral, emails, landing pages, and booth designs.
• Sales Enablement: Develop local sales tools and training materials that convey CST’s value proposition while executing promotions and lead generation programs to drive sales opportunities.
• Collaboration: Act as the primary liaison for the APAC sales team and global marketing team members, fostering strong collaborative relationships to enhance overall marketing effectiveness.
• Performance Analysis: Contribute to the development of marketing effectiveness dashboards, tracking key performance indicators (KPIs) to evaluate impact and return on investment (ROI).
• Market Research: Conduct regular research to identify key trends, opportunities, and competitive landscapes unique to the APAC life sciences sector.
• Quality Assurance: Ensure high standards of quality through meticulous proofreading and approval processes for all marketing materials.
• Budget Management: Oversee the marketing program budget for the APAC region, prioritizing and allocating resources for maximum effectiveness.
• Impact Measurement: Forecast and measure the impact of demand generation activities on the sales pipeline, continuously adjusting tactics and strategies as needed.
• Agency Management: Manage relationships with relevant agency partners to support marketing initiatives.
• Additional Duties: Perform other related duties as assigned, demonstrating flexibility to address emerging needs and opportunities in the dynamic APAC market.

Who you are and what you bring to the team...

• Educational Background: Bachelor’s in Marketing or Life Sciences or a related discipline.
• Experience: A minimum of 3+ years of Life Science marketing experience, Experience working with commercial teams and distributors a plus.
• Analytical Skills: Strong analytical skills with the ability to leverage data for business impact.
• Influence and Collaboration: Demonstrated ability to influence cross-functional initiatives and drive business outcomes.
• Flexibility: Willingness to work outside standard business hours to facilitate collaboration with a global marketing team and APAC regional team.
• Communication Skills: Excellent written and verbal communication skills, along with strong organizational capabilities and attention to detail.
• Self-Motivation: Self-motivated, with the ability to manage multiple priorities and projects in a fast-paced, evolving environment.

Ideally, you have...

• Google Analytics Individual Qualification (GAIQ) certification preferred
• Experience forecasting, managing budgets, allocating and optimizing spend across tactical channels
• Computer proficiency, Apple Google Suite preferred, but not required
• Familiarity with Hubspot and Salesforce a benefit but not required

Physical Conditions/Physical Requirements...

• 100% Remote; Need to be a commutable, local distance to Danvers, MA
• Up to 25% Travel
• Need to visit HQ for meetings 

What we offer....