VIE - Trade Marketing Retail Manager (Cenovis)

• VIE
• Location: Seoul, South Korea
• Average of 2.5 days/week remote working

About the job

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.  

We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.

That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core. 

Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.  

This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers. 

We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification. 

Join us on our mission. Health. In your hands.

Everything we do is centered around people’s interests – our consumers, our customers, healthcare professionals, and our employees – across the world.

We are building loved brands that serve 1bn consumers worldwide, through our key platforms: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness and Cough, Cold & Flu.

We aspire to become the best Fast Moving Consumer Health (FMCH) company In & For the world and we aim to build a work environment where people can thrive, grow, enjoy and be at their best.

Our Team:

You will be part of the ASEA Trade Marketing & Revenue Management team which reports to Sanofi CHC’s ASEA General Manager. Our mission is to develop channel strategies and in-store activation plans to deliver sustainable market growth ahead of our competitors and maximize the revenue of our portfolio.

Main responsibilities:

Be Your Channel Champion: Take ownership of your channel, driving sustainable market growth ahead of competitors by being consumer and customer-focused. Collaborate actively across functions to ensure success in your market and alignment with the broader regional strategy.

Regional Performance Consolidation & Strategy

• Consolidate performance data across markets to create a regional performance overview that identifies trends, gaps, and growth opportunities.
• Support the development of the regional commercial strategy, ensuring alignment with market-level activities and long-term business goals.
• Collaborate with cross-functional teams to integrate market insights into regional priorities and strategic plans.

Achieve Financial & Market Share Targets

• Drive profitable market share growth within the region.
• Meet Volume Sales, Gross & Net Sales targets.
• Attain Gross Margin and BOI targets by effectively managing the P&L.

• Continuously monitor and adjust strategies to meet financial objectives.

Management of End-to-End Shopper In-Store Activation Strategies

• Execute in-store activations to boost shopper engagement and conversion.
• Align activations with shopper insights and category priorities.
• Manage displays, promotions, and POSM for impactful execution.
• Analyse performance to refine future strategies.

Monitoring, Evaluation & Improvement of Activations

• Evaluate the ROI and effectiveness of trade marketing tactics and assets with RGM & Performance Analytics support.
• Conduct post-activity evaluations to capture learnings and integrate insights into future strategies to improve sales, trade spend efficiency, and product mix.
• Stay informed about industry trends and competitor activities to identify new opportunities or threats.

About you

• Bachelor’s degree in Marketing, Business, or related field.
• Fluent in Korean and English (written and spoken).
• 1-3 years in trade marketing, retail marketing, or FMCG.
• Knowledge of South Korea’s retail landscape and shopper behaviors is a plus but not a must.
• Analytical ability to assess and optimize campaign performance.
• Project management skills for POSM deployment and budget tracking.
• Strong communication, collaboration, and influencing capabilities.
• Bold and creative mindset, eager to challenge the status quo and explore new ideas.
• Courageous in trying innovative approaches to drive results.
• Proactive, adaptable, and committed to fostering sustainable growth.

Pursue progress, discover extraordinary.

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.co

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!