This is a remote position.
Atrium Marketing Manager
Do you have a passion to belong to an organization where your contributions go a long way? Do you want to belong to an intimate but growing team that is passionate about innovation, collaboration and client service?
At Atrium, we are constantly striving to grow and learn so that we can better support our clients. If you have a growth mindset, are a self-starter and thrive under a dynamic environment, you are probably a great fit for our team!
Why Atrium:
Work with a passionate, positive-minded team that is supportive and encouraging of one another
Considerable career growth opportunity
Contributions are visible and have a high impact
Enjoy the benefits of a startup while having the security and stability that comes with working for a well-established, profitable company
Great benefits package
Work remote
Position Overview
We are seeking an innovative and results-driven Marketing Manager to lead the marketing efforts for our fast-growing SaaS company. The ideal candidate will have a deep understanding of the higher education campus card SaaS market, a proven track record of building demand generation strategies, and the ability to scale marketing operations in a high-growth environment.
Key Responsibilities
Strategic Planning and Execution
Develop and execute a comprehensive marketing strategy aligned with company goals.
Identify growth opportunities to expand market share and drive revenue.
Demand Generation and Lead Management
Oversee the creation of campaigns to generate and nurture leads across multiple channels (e.g., email, social media, content marketing, blogs, paid ads such as CampusIDNews, SEO, webinars, etc.).
Optimize the customer acquisition funnel, ensuring strong ROI on marketing spend.
Content Marketing and Brand Positioning
Develop content that reinforces our value proposition and thought leadership in the campus card SaaS market.
Ensure consistent Atrium brand messaging across all touchpoints.
Product Marketing
Collaborate with product and sales teams to craft go-to-market strategies for product launches.
Create messaging and sales enablement tools tailored to target personas including case studies.
Marketing Analytics and Reporting
Monitor and analyze the performance of marketing initiatives.
Provide actionable insights to refine strategies and improve KPIs (e.g., MQLs, SQLs, CAC, CLV).
Public Relations and Media Outreach
Draft, distribute, and manage press releases to announce company milestones, product launches, partnerships, and other newsworthy events.
Build and maintain relationships with industry journalists, influencers, and media outlets to enhance brand visibility.
Monitor media coverage and manage responses to press inquiries.
Event and Trade Show Management
Plan and execute the company’s presence at industry trade shows, conferences, and events to enhance brand visibility and generate leads.
Collaborate with sales and product teams to design engaging booth experiences, including demos, presentations, and marketing materials.
Develop pre-event and post-event marketing strategies to maximize ROI from trade shows.
Coordinate logistics, including booth design, staffing, promotional giveaways, and on-site technology setup.
Measure and report on the performance of trade show efforts, including lead generation, customer engagement, and pipeline impact.
Existing Client Marketing and Upselling
Develop and execute marketing campaigns aimed at existing clients to promote upsell and cross-sell opportunities.
Collaborate with product, AtriumCare and sales teams to identify upsell targets and craft tailored messaging for each customer segment.
Create and manage customer engagement programs such as webinars, email campaigns, and exclusive content to showcase additional product features and benefits.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
5-7+ years of experience in SaaS marketing, with a focus on B2B in the higher education campus card market
Strong knowledge of digital marketing strategies, tools (e.g., HubSpot, Google Analytics, Zoho), and best practices.
Proven track record of scaling demand generation and executing successful marketing campaigns.
Excellent written and verbal communication skills.
Analytical mindset with a focus on metrics-driven decision-making.
Strategic thinking with the ability to translate vision into actionable plans.
Strong project management and multitasking abilities.
Team-oriented leader with a collaborative approach.
Innovative mindset, always seeking to improve and adapt to market trends.
Bachelor's degree in marketing/communications or related (essential).
Critical thinker with strong problem-solving and research proficiencies.
Ability to comprehend and interpret competitor strategies and consumer behavior.
Solid organizational skills and detail oriented.
Ability to work under pressure and meet strict deadlines.
Creative mind with superb written and verbal communication skills.
Ability to simplify complex information into a user-friendly format.
Proficient in Microsoft Office, Photoshop and web editing packages.
Atrium Campus provides campus card management solutions reimagined for the mobile generation for the higher education, senior living, corporate and government markets. The Atrium cloud solution encompasses closed loop payments, meal plans, declining balance, activities, physical access rights, mobile credentials, identity management and more.
Learn more about Atrium at http://www.atriumcampus.com.
Atrium complies with Diversity, Equity, and Inclusion standards, the Human Rights Act, and public contract rules. As an equal opportunity employer, Atrium welcomes diverse employees and leaders with integrity, while serving clients and partners with a commitment to excellence.
PLEASE NOTE: All candidates applying to this job posting must be authorized to work in the United States without sponsorship of any kind; no possibility of H1-B sponsorship, transfers or corp-corp available.
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