Marketing Manager – Southeast Asia (SEA)

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

Taco Bell is looking for a marketing manager for Southeast Asia markets (Thailand, Malaysia and Philippines). You will be responsible for bringing the regional strategic direction of our retail & brand marketing activities to life in the market, acting as a trusted advisor to franchisees’ partners and executing key local initiatives, such as market tests, when required. The scope includes but is not limited to menu & pricing strategy, media & brand strategies & the development of an omni-channel retail calendar, all designed to achieve the company’s brand, revenue & profit targets for our priority markets (Thailand, Malaysia and Philippines).

Reporting to the Chief Marketing Officer (CMO), this is an individual contributor role who will work closely with Asia marketing team, internal functions (commercial planning, restaurant operations, food innovation team, development, etc.), franchisee partners and their local marketing teams, marketing agencies and international marketing teams.

The Day-to-Day:

Strategy:

• Oversee, guide & support the execution of the regional Asia strategy in a way that provides the best growth potential in Southeast Asia.
• Lead marketing for the market, across brand and retail, in partnership with the franchisee.
• Work cross-functionally with Commercial Planning, Operations, Food Innovation and Development teams to land the annual brand plan.

Brand:

• Lead SEA’s annual strategic planning process & partner with the market in its development & execution of the plan.
• Partner with CMO to bring the global brand positioning to life in your markets.

Retail Strategy:

• Core Menu management: Partner with markets on the menu & pricing strategy that will deliver short & long-term growth for the business.
• Calendar management: Work with markets to develop & execute a tested rolling 12-month marketing promotional calendar to deliver business targets
• Direct and approve retail advertising and sales promotion activities, menu-board design and point of sale merchandising that meet Taco Bell’s objectives & guidelines
• Partner with eCommerce team to provide an omni-channel retail calendar & customer experience.

Franchisee Partnership: 

• Act as a primary interface with franchisees on marketing opportunities and challenges, supported by regular cadenced and documented engagement plans 
• Coach and guide franchisees on their marketing strategy and execution, all the while upholding a vision of success for their market(s). 
• Demonstrate value by sharing US and International best practice/toolkits across marketing disciplines.
• Partner closely with franchise leaders to better understand their business and become a trusted advisor across the markets.

Is This You?

• BA/BS required; MBA preferred.
• 7+ years relevant work experience in marketing; at least 2 years of QSR experience is a must.
• Strong business acumen with ability to connect implications of projects across the organization.
• Demonstrated ability to analyze data and develop fact-based recommendations to solve problems.
• Strong knowledge of all facets of marketing from insights through communications.
• Results-driven with bias for action and commitment to excellence; act with a sense of urgency.
• Credible leader with ability to influence outcomes on key initiatives.
• Ability to align cross-functional partners and deliver results both directly and through influence.
• Strong leadership skills with the ability to relate to franchise owners and team members of multiple levels.
• Excellent communication skills with the ability to articulate complex issues in a simple manner.
• Preferred: Proficiency in one SEA language, ideally Thai.

Work-Hard, Play-Hard: 

• Hybrid work arrangement
• Company and performance-related bonus
• Comprehensive medical insurance
• Annual work-from-home allowance
• Quarterly Recharge Days across the organization to promote mental health and well-being
• Attractive and flexible employee benefits that can be used to cover medical, dental visits, as well as gym memberships or even overseas holidays

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.