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Head of Marketing (m/f/d)

extra holidays - extra parental leave

Remote:

Full Remote

Contract:

Full time

Experience:

Senior (5-10 years)

Work from:

Germany

Offer summary

Qualifications:

Bachelor's degree in marketing or equivalent, 8+ years of marketing experience, including 4 years in leadership role, Proven SaaS brand message launching experience, Experience with cross-functional GTM operations, Fluent in English and German.

Key responsabilities:

Lead and develop a high-performing marketing team
Drive product-led growth strategy for Taxdoo
Manage customer journey and retention efforts
Cultivate brand identity across key channels
Develop customer acquisition strategies with stakeholders

Taxdoo Scaleup https://www.taxdoo.com/

51 - 200 Employees

See more Taxdoo offers

Job description

At Taxdoo, we leverage the highest levels of tax, accounting, and tech expertise to build products and services that enable e-commerce businesses to accel and fulfill our ambition to become the gold standard in tax and accounting for European e-commerce.

At the heart of our approach is the steady commitment to prioritize our product. We seamlessly blend cutting-edge technology, extensive expertise in tax and accounting, and a profound level of empathy for our customers. This combination has resulted in the vast satisfaction and trust of thousands of customers across Europe, or as we prefer to call it “Taxdoo and Done”.

“Bye, Bye, Bureaucracy” stands for our motivation to free e-commerce entrepreneurs from unnecessary processes and regulations so they can entirely focus on their core competence. We are redefining the tax and accounting industry, which requires us to make bold decisions and excel in everything we do. Even if you think you might not check every requirement of the job description, we encourage you to apply. We are more interested in your potential and passion than your previous experience.

What you will do

Drive, inspire, mentor, and develop a high-performing marketing team, while shaping and driving Taxdoo's product-led growth strategy. Guide the team through change management processes to adapt to new market demands and trends.
Establish a remarkable and enduring brand identity and presence for Taxdoo across all key channels, including partnerships.
Own the topics of lead generation, nurturing, SEO, SEA, social media, branding, content generation, product marketing, influencer marketing, and community management.
Manage the entire customer journey from awareness to advocacy, ensuring a seamless transition between marketing touchpoints and customer retention efforts.
Develop a marketing community strategy to cultivate an engaged network of customers and tax advisors and create unique, engaging, and concise content and positioning that stands out.
Develop strategies for customer acquisition and retention in collaboration with Sales and Customer Success as well as with other stakeholders and use OKR-setting for strategic planning and alignment with product offerings.
Work closely with our Sales team and enable them by providing tools and channels to secure customers, such as lead generation programs, and boost conversion rates through our website and social media.
Drive the marketing team to be the architect of Taxdoo’s market footprint, ensuring that our marketing strategy directly supports and amplifies hybrid/product-led growth initiatives and contributes to the overall Go-To-Market strategy.

What you are good at

Bachelor's degree in marketing, media management, business informatics, or equivalent professional training.
8+ years of marketing experience, including at least 4 years in a senior leadership role, preferably within the fintech industry.
Proven track record of launching new verticals, initiatives, and brand messages within a SaaS company.
Experience in navigating within a cross-functional Go-To-Market unit including customer support, customer success, sales, revenue ops, compliance solutions, and partnerships management as main stakeholders, while fostering strong relationships with the product organization.
Experience in operating within an OKR setting to ensure marketing goals are aligned with overall company objectives and measurable performance targets.
Demonstrated experience in scaling up businesses, balancing pragmatic choices -making with strategic foresight to guide the team through growth and transformation phases.
Experience in building and transforming junior marketing teams into high-performance units through strong leadership capabilities, fostering both individual development and team growth.
Creativity and an innovative mindset to fuel brand growth and differentiation.
Proactive, goal-oriented, and fluent in both English and German, with outstanding communication skills.