Digital Marketing Specialist - Marketing Agency

This is a remote position.

Client Timezone: AEST (Australian Eastern Standard Time)

Client Overview

Join a dynamic, fast-growing digital marketing agency specializing in local trade businesses. This startup is revolutionizing how builders, plumbers, solar companies, and other tradespeople approach their online presence. With a focus on delivering comprehensive, tailored marketing solutions, the company is poised for significant expansion and seeks talented individuals to drive its growth.

Job Description

As a Digital Marketing Specialist, you’ll be at the forefront of developing and implementing cutting-edge strategies for a diverse portfolio of local trade clients. This role offers a unique blend of SEO, PPC, and overall digital marketing expertise, allowing you to showcase your skills across multiple platforms. You’ll have the opportunity to directly impact the success of small businesses, working closely with a dedicated team to deliver measurable results. This position is ideal for a self-motivated professional who thrives in a dynamic, fast-paced environment and is passionate about the power of digital marketing to transform local businesses.

Responsibilities

• Craft and execute comprehensive SEO strategies tailored for local trade businesses
  
• Design, manage, and optimize high-performing PPC campaigns across various platforms
  
• Conduct in-depth SEO audits and implement on-site optimizations to boost client visibility
  
• Develop and execute effective link-building strategies relevant to local business ecosystems
  
• Monitor, analyze, and report on digital marketing campaign performance, providing actionable insights
  
• Stay ahead of industry trends, particularly in local SEO and PPC, to maintain a competitive edge
  
• Collaborate with team members to create integrated marketing solutions that drive client success
  
• Contribute to the agency’s growth by helping refine and expand service offerings
  

Requirements

• Proven track record in digital marketing, with a strong focus on SEO and PPC for local businesses
  
• Deep understanding of local SEO strategies and their application to trade industries
  
• Expertise in managing and optimizing Google Ads campaigns for maximum ROI
  
• Proficiency with leading SEO tools, analytics platforms, and reporting software
  
• Excellent communication skills, with the ability to translate complex metrics into clear client reports
  
• Self-motivated with the ability to work independently in a remote environment
  
• Adaptability to handle diverse client needs across various trade industries
  
• Problem-solving mindset and ability to think creatively to overcome marketing challenges
  
• Passion for staying updated with the latest digital marketing trends and technologies