Senior Manager, Creator Partnerships

The Cultural Connections Agency

Senior Manager, Creator Partnerships

Location: Remote 

Our Mission.

Our mission is to unlock the business value and cultural impact of historically underestimated audiences.

What is WORTHI?

WORTHI is a full-service cultural connections agency, where we grow brands and build IP by harnessing the massive influence, buying power and sheer size of underestimated audiences. 

Our Unique Approach

At WORTHI, we implement an ethnographic marketing approach into everything we do. Ethnography is the study of people and cultures, and we steep ourselves in the behaviors and desires of specific communities, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond.​ Why? Because these audiences influence and define broader culture and offer inarguable and extensive bottom line value to brands, and ultimately, their business longevity depends on their adoption… This is growth marketing. Full stop.

THE JOB.

We’re looking to hire an experienced Senior Manager, Creator Partnerships to join the team and partner closely with our growing roster of clients.

The Creator Partnerships team provides our client partners with strategic partnerships with creators and influencers to initiate connection and conversation, and drive brand advocacy with target audiences. While the Senior Manager, Creator Partnerships will primarily focus on creators and influencers, they will not limit themselves from gaining experience in the brand partnerships space.

This is a critical role that reports directly to the VP of Marketing, and will also help shape the future of the Partnerships division and offering as the inaugural member of the team.

This role will also participate in the new business process, and will proactively create and convert new opportunities with new and existing clients.

THE TEAM.

The Partnerships team is made up of experts that can digest a client brief to orchestrate an effective creator/influencer-driven campaign, maximize client budgets both big and small, and drive maximum impact to reach client goals.

The Partnerships team ladders up into the Marketing org at WORTHI. When it comes to the canvases this team paints on, they don't limit themselves by a certain function or marketing mix diagram. The audiences WORTHI is trying to reach on behalf of our clients do not live in boxes, so we do not think in them either. The Marketing team is made up of experts in social/digital, print, OOH, paid media, content, copywriting, brand partnerships, creator/influencer relations, and so much more.

Duties include, but are not limited to, the following:

• Manage and oversee influencer marketing campaigns for our client partners from briefing to execution stage
• Leverage internal sourcing tools and network to identify adequate creator/influencer options for client partners
• Fully own outreach, negotiation, and creative briefing/management conversations with creators, influencers, and their respective management teams
• Partner with internal legal counsel to review contracts and ensure they are reasonable with client’s best interest in mind
• Serve as client lead and point of contact for influencer campaigns, displaying excellent communication and organization skills 
• Partner with Leadership to help build out the vision and strategy of WORTHI’s growing Partnerships division

Qualifications: 

• 6+ years of experience in Influencer Marketing and Creator Partnerships
• A strong familiarity with the entire creator partnerships process: sourcing, outreach, briefing, contracting, and full project management
• A true mix of right and left brain talent -- the ideal candidate is a problem solver at heart, and seeks to solve said problems with insights, curiosity and creativity.
• Knowledge of, passion for, and experience actively targeting Black, Latinx/e, AAPI, LGBTQ+, people with disabilities and other historically underestimated audiences. 
• Deep understanding of social media platforms and up to date on industry + platform trends (Instagram, TikTok, YouTube, X/Twitter, etc.)
• Exceptional verbal and written communication, both inside the walls of WORTHI, and for our client partners (strategy decks, new business pitches, client agendas, social copy, etc.)
• Proactive, results-oriented, and highly collaborative with excellent time management skills.
• Someone who can both navigate ambiguity, and also thrive in it. Every day here is different, and the business is constantly evolving, and we want someone truly energized by that.

THE HUMAN. 

The candidates we’re looking for: 

• Embody Excellence
• Lead With Empathy + Respect
• Do The Right Thing
• Keep it 💯
• Insatiable Curiosity
• Creative AF
• Multipliers, not Diminishers
• Deep Rooted Passion
• Fail Fast
• Partnership not Vendorship 

We believe that experience is measured in the things you’ve done, the risks you’ve taken, and the perspectives you’ve cultivated and place more value in that vs. number of years worked. Knowledge of, and experience actively targeting Black, Latine, AAPI, LGBTQ+, people with disabilities and other historically underestimated audiences. Exceptional verbal and written communication; ability to articulate a strong POV and inspire clarity and confidence to align stakeholders both internally and externally. You’re entrepreneurial, eager to grow, learn and inspire others. Someone who can both navigate ambiguity and also thrive in it. Every day here is different, and the business is constantly evolving, and we want someone truly energized by that. 

LIFE AT WORTHI. 

We believe strongly that (1) the more diverse our people are, the better our work will be and (2) we want you to be passionate about your work, but also passionate about life and have ample room to explore those passions outside of work. As an employee, you can expect: 

• A supportive, inclusive atmosphere and a team that values your contributions 
• An attractive and competitive compensation package 
• A generous and well-rounded benefits program featuring unlimited PTO, comprehensive medical benefits, 401k and much more

Pay Range

$125,000-145,000 USD (dependent on skills, experience, and competencies)

Disclosures:

In order to adjust to changes in our business, it may become necessary to add, remove or modify certain duties and responsibilities or to reassign you to another job position. From time to time you may be asked to work on special projects or to assist with other work. Your cooperation and assistance in performing such additional work is expected. We strive to encourage and support all of our current and prospective employees to achieve their highest potential. No job applicant will receive less favorable treatment on any basis when applying for a career with our team.