Landing Page Designer

Job Description:

The Shopify Landing Page Designer will be responsible for designing and developing high-quality landing pages on Shopify that are visually appealing and optimized to drive conversions. This role focuses on creating effective, user-friendly layouts that enhance the user experience and encourage customers to take action. The ideal candidate should have a solid background in design and UX principles, along with proficiency in using Shopify’s platform and relevant page-building tools.

Key Responsibilities:

• Design and build conversion-focused landing pages on Shopify using custom code or page builder tools like Shogun, Zipify, or PageFly.
• Create visually compelling page layouts with a strong understanding of UX design principles, ensuring all elements (images, buttons, fonts) align with brand guidelines.
• Conduct A/B testing on landing pages to improve conversion rates and optimize design elements for maximum performance.
• Ensure all landing pages are fully responsive and optimized for mobile devices.
• Monitor landing page performance using tools like Google Analytics or Hotjar and provide insights for continuous improvement.
• Collaborate closely with the marketing, product, and creative teams to ensure landing page content aligns with brand and campaign strategies.

Requirements

• Proficient in creating and managing landing pages within the Shopify platform, with experience using Shopify’s Liquid templating language.
• Solid understanding of graphic design principles and experience using tools like Adobe Creative Suite (Photoshop, Illustrator, XD) or Figma to create engaging layouts.
• Ability to create intuitive, user-friendly designs with a strong understanding of user behavior and e-commerce best practices.
• Knowledge of SEO best practices to ensure landing pages are optimized for search engines and can drive organic traffic.
• Experience using Shopify page-building apps such as Shogun, Zipify, or PageFly to build effective landing pages.
• Familiarity with conversion rate optimization (CRO) techniques and tools like Google Analytics or Optimizely to track performance and experiment with layouts and CTAs.

Preferred Qualifications:

• Strong portfolio showcasing successful landing page designs.
• Knowledge of HTML, CSS, and Liquid for deeper customization within Shopify.
• Previous experience in fast-paced e-commerce environments or startups.