Job Title: Strategic Account Manager Bovine Genetic Solutions
Company: Vytelle
Reporting to: Vice President Global Sales
Direct Reports: None
Location: Remote
Status: Full Time
ABOUT VYTELLE
We are a global precision livestock company reshaping how cattle producers worldwide unlock animal performance. Our portfolio includes world class Bovine phenotypic and genotypic data capture system via Vytelle SENSE and Vytelle INSIGHT which enables producers to accurately select desired traits to continually produce elite progeny, coupled with Vytelle ADVANCE In Vitro Fertilization Service, which enhances the speed at which genetic improvement can be made.
ROLE OVERVIEW
The Vytelle SENSE Strategic Account Manager role is responsible for managing and expanding key client relationships and ensuring customer success with Vytelle’s precision genetic livestock performance solutions. This is a demand creation role that will involve working closely with performance seedstock producers, genetics companies. research entities, bull test stations and supply chain partners. The role is focused on driving adoption of the Vytelle SENSE phenotypic hardware technology, our bespoke genetic evaluation and new associated products/services to drive more uptake of the selection for low methane emitting, feed efficient high productive genetics. This involves collaborating with stakeholders to demonstrate using data the value of data-driven breeding strategies that enhance productivity, sustainability, and profitability across operations. Critical relationships and additional responsibilities include working closely with Vytelle's marketing, customer service, and research and development teams to align efforts on delivering current and future product developments, ensuring maximum enterprise growth and impact by integrating customer insights, market trends, and innovative solutions into strategic planning and execution.
RESPONSIBILITIES
Demand Creation
- Responsible for successfully closing sales-qualified leads and converting them into new business opportunities
- Identify, nurture, develop and close new on farm customers, test stations and research customers
Relationship Management:
- Develop and maintain long-term, strategic relationships with livestock producers, ensuring a deep understanding of their operational goals and aligning Vytelle’s solutions to meet those needs
- Create relationships fostering deeper trust, collaboration and reliance on Vytelle driving customer loyalty, long term retention and increased sales opportunities for additional/new products and services
Vytelle Network Program:
- Act as global company point for Vytelle Network program. Design, build and commercial execute program. Manage Vytelle.io membership, marketing and liaise with data team, research and development for continued services and support to drive more uptake
- Drive increasing collaboration with Breed Associations and Supply chains to leverage, promote and market to increase new installation and drive more value back to Vytelle Network partners
Customer Success and Retention:
- Act as primary commercial point of contact for customers, ensuring smooth implementation and integration of the Vytelle SENSE platform, monitoring customer satisfaction, and proactively addressing any concerns to promote long-term retention
Solution Customization:
- Collaborate closely with clients to tailor Vytelle’s precision livestock solutions to their specific needs and enhance their programs, their commercial customers and supply chain partnerships with data and actionable insights that enhance cattle genetics and performance. Always considering Vytelle platform current and future products as part of the solution
Cross-functional Collaboration:
- Work alongside Vytelle SENSE’s operations teams to ensure seamless service delivery. Provide feedback on product performance and suggest improvements based on customer insights.
- Work with data team to ensure customer reporting, insights, data sharing, economic modeling and effective use of data knowledge is transferred, actioned upon and marketed
Account Growth and Expansion:
- Identify new opportunities for upselling or cross-selling Vytelle’s suite of services, and actively pursue new revenue streams within existing customer accounts.
Market and Competitor Analysis:
- Stay informed about industry trends, market shifts and competitors to position Vytelle as a leader in precision genetic livestock solutions. Leverage this knowledge to drive client conversations and develop strategic plans.
Contract Negotiation and Renewal:
- Manage contract negotiations and renewals, ensuring the successful execution of agreements that meet both Vytelle’s and the customer’s business objectives.
Reporting and Metrics:
- Track key account metrics, including platform adoption rates, revenue growth ad customer satisfaction scores. Provide regular reports to management on account health, risks and opportunities for growth.
DELIVERABLES
- Meet and exceed budgeted Vytelle SENSE Global revenue targets
- Meet and exceed Vytelle SENSE US revenue targets
- All active customers contracted for annual service contracts
- Drive increased use of Vytelle Network use from 30% today to 40% in 18 months
- Manage accounts receivable for territory
- Role Model Behaviors - Customer centric, results oriented, accountability, strategic thinking, effective communication:
Vytelle’s Core Values
Leadership: Inspire and serve and seek the best in each other
Endurance: Pacesetter, takes action and realizes results
Pioneer: Infinitely curious, catalyst and listens for ideas
Love: Contagious passion for customers and our purpose
Count on me: Take accountability, Depend on each other and Adaptable.
Ability to adopt and adhere to Vytelle’s Foundation: The Common Thread of Integrity, Respect and Trust
In addition to:
Teamwork: Establish and maintain positive working relationships with others, both internally and externally, to achieve the goals of the Company. Set goals, resolve problems, and make decisions that enhance the Company’s effectiveness.
Team Member Orientation: Anticipate, understand, and respond to the needs of team members to meet or exceed their expectations.
Direction and Decision making: Positively influence others to achieve results that are in the best interests of the Company. Assess situations to determine the importance, urgency, and risks, and make clear decisions are timely and in the best interests of the Company.
SKILLS AND ATTRIBUTES
Ability to manage high-value relationships, drive revenue and ensure long-term mutual success for customer and company
- Account Management Expertise: Ability to develop and execute long-term strategies for client relationships
- Sales Acumen: Strong skills in consultative selling, negotiation, and closing deals
- Strategic Thinking: Ability to align solutions with the client’s business goals and objectives
- Business Development: Proficiency in identifying new opportunities within existing accounts to drive growth
- Project Management: Ability to oversee multiple projects, timelines, and stakeholders within the account
- Communication Skills: Clear and persuasive communication, both written and verbal, with internal teams and clients
- Problem-Solving: Strong critical thinking and troubleshooting abilities to address client challenges
- Data Analysis: Capability to use data and metrics to make data-driven decisions and demonstrate value to clients
- Relationship Builder: Exceptional interpersonal skills to build trust and long-lasting relationships with key stakeholders
- Customer-Centric: Strong focus on understanding and meeting the client’s needs and challenges
- Proactive: Takes initiative to identify and act on opportunities to improve client outcomes and account performance
- Resilient: Ability to remain calm and adaptable under pressure, maintaining positive outcomes
- Collaborative: Works well with cross-functional teams to deliver comprehensive solutions to clients
- Results Driven to achieve measurable outcomes
EXPERIENCE AND QUALIFICATIONS
- Bachelor’s degree in animal science or similar
- 3-5 years’ experience in sales, account management, or business development.
- Deep knowledge of livestock breeding, genomics and precision data technology capture in the agricultural markets.
- International network and work experience along with additional languages a major plus
- Proficient PC skills including internet and Microsoft Office suite of products.
- Proficient in the use of HubSpot and/or other CRM technologies.
PHYSICAL REQUIREMENTS
- Ability to travel to client locations, farms and trade shows. This may include driving or flying and overnight stays. Travel may constitute up to 30% of the role.
- Ability to move around farms and livestock facilities, which may include walking on uneven terrain, standing for extended periods and climbing steps.
- Must be able to lift and carry items such as demonstration and/or marketing materials.
- Ability to work in varying conditions, such as being outdoors, in barns or other agricultural settings with exposure to livestock and potentially loud environments.
- Flexibility to work outside standard business hours when visiting farms, attending industry events or responding to urgent client needs.
EQUAL EMPLOYMENT OPPORTUNITY POLICY
Vytelle provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.