Head of Marketing

Working Days and Hours: Mon - Fri; 8:00 am - 05:00 pm (UAE Hours); Potential for Flexible Hours

Location: Remote/Online

Salary Range: Attractive Top of Market Salary (paid in GBP/USD)

Palm Outsourcing helps international companies find talent in Egypt.

Please note, we will only be considering excellent applicants with solid demonstrable experience. If you do not have clear and evidenced experience, you will be immediately rejected, so please do not apply.

Contrastingly if you feel you are a right fit relative to the requirements below, please proceed.

Opportunity Overview

The client is an innovative leader in the edutainment industry, based in the Arab world. They are renowned for transforming education into a dynamic and entertaining experience, bringing top-tier learning to life by collaborating with A-list celebrities and esteemed experts across the region. This role presents a unique opportunity to contribute to impactful projects and initiatives that are reshaping education in the Arab world. As a pivotal member of our client’s team, you will be at the heart of creating engaging content and inspiring educational experiences that celebrate Arab excellence. This position not only lets you work alongside iconic celebrities but also enables you to drive ambitious goals, helping to shape the future direction of a company dedicated to preserving and promoting Arab knowledge and talent.

Role Description

We’re looking for a Head of Marketing to join our client’s team. If you’re a strategic, results-oriented professional who wants to contribute to the world of educational technology and “edutainment”, while gaining experience from a company in an exciting growth phase within the UAE, this could be the opportunity you’ve been looking for. You’ll play a crucial role in leading budget planning, media buying, and strategic oversight across social media and PR initiatives, driving brand visibility, audience engagement, and ROI on paid media efforts. This position offers significant opportunities for personal and professional growth within a dynamic, collaborative, and culturally impactful environment.

Key Responsibilities

• Social Media Strategy and Content Ideation - Develop and implement organic social media strategies that leverage the company’s unique access to Arab celebrities and experts, creating engaging and culturally resonant content to drive brand visibility across the Arab world.
• Budget Management and Media Planning - Lead the budget allocation and media planning process, working with the technical marketing manager to coordinate paid media efforts that maximize ROI and support overall brand growth.
• Meta Ads Optimization - Utilize expertise in Meta ads to manage budget allocation, perform A/B testing, and optimize audience targeting, ensuring maximum reach and engagement within the defined marketing budget.
• Influencer and PR Strategy Development - Craft and execute influencer and PR strategies that enhance brand credibility, utilizing high-profile collaborations with Arab celebrities to position the brand as a source of pride and knowledge in the region.
• Team Leadership and Collaboration - Oversee the current marketing and social media managers, fostering alignment between creative and marketing teams to ensure cohesive brand strategy and successful campaign execution.

Minimum Qualifications

• Communication Skills - Excellent verbal and written communication skills in English, with the ability to articulate complex information clearly and concisely.
• Budget Management Skills - Strong skills in managing and optimizing marketing budgets, with an emphasis on maximizing ROI across multiple platforms.
• Experience in Marketing and Advertising - Minimum of five years in marketing, ideally with a background in digital media and brand strategy, demonstrating success in driving engagement and growth.
• Proficiency in Meta Ads - Strong experience in Meta ads management, including budget allocation, A/B testing, and audience segmentation to ensure optimal campaign performance.
• Cultural Knowledge of the Arab Market - Deep understanding of the Arab market, particularly the GCC, and an ability to create culturally resonant content that connects with regional audiences.
• Leadership and Team Collaboration - Proven leadership experience, with skills in managing marketing and social media teams, fostering collaboration, and aligning creative and strategic goals.
• Influencer and PR Strategy Expertise - Demonstrated ability to develop and implement effective influencer and PR strategies, ideally with experience working alongside high-profile talent or public figures.

Company Benefits

• Top-of-the-market pay.
• Remote working.
• Potential for flexible working schedule (please ask about this).
• Work with renowned Arab celebrities and experts, boosting your professional network and visibility in the industry.

Thank you for taking the time to apply, we look forward to reviewing your application.