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Marketing Cloud Engagement and Personalization (IS) hands on experience

Remote:

Full Remote

Contract:

Full time

Work from:

United Kingdom

Offer summary

Qualifications:

Hands-on experience with Salesforce Marketing Cloud, Understanding of Interaction Studio and Contact Builder, Proficiency in SSJS and AMP Script, Familiarity with APIs (SOAP, REST, GraphQL), Experience with data management and segmentation.

Key responsabilities:

Implement real-time interactions in SFMC
Create automated customer journeys and marketing emails
Manage and build landing pages using Cloud Pages
Integrate and manage data from external systems
Document APIs and manage user roles in SFMC

Innovex Recruitment Startup https://www.innovex-recruitment.com/

2 - 10 Employees

See more Innovex Recruitment offers

Job description

This is a remote position.

Marketing Cloud Engagement and Personalization (IS) hands on experience

Freelance - 12 month Duration

Fully remote - APAC Based

Salesforce Marketing Cloud (SFMC)

Interaction Studio (Personalization): Implementing real-time interactions.

Contact Builder & Data Modeling: Understanding of how data is stored, managed, and segmented.
Email Studio: Email creation, delivery, tracking, and reporting.
Journey Builder: Creating automated customer journeys and custom activities.
Automation Studio: Scheduled and triggered automation workflows.
Cloud Pages: Building and managing landing pages.
Mobile Studio: Managing mobile messaging (SMS, push notifications).
Content Builder: Centralized content management.
Data Extensions & Subscriber Management: Managing data extensions and relationships.
Security & Permissions: Managing user roles, profiles, and permissions

Salesforce Data Cloud

Customer Data Platform (CDP): Understanding data unification and activation across platforms.
Data Streams and Data Ingestion: Integrating and managing data from external systems.
Segmentation: Advanced segmentation strategies using unified data.

SSJS & AMP Script

SSJS (Server-Side JavaScript): Writing backend logic and automation in SFMC.
AMP Script: Personalizing emails, landing pages, and messaging within SFMC.

APIs (SOAP, REST, GraphQL)

SOAP API: Understanding of Salesforce Marketing Cloud SOAP API and its use cases.
REST API: Working with Marketing Cloud REST API for creating journeys, updating data, and executing automations.
GraphQL: Use of GraphQL for querying specific data structures.
Postman: Testing API requests, handling authentication, and simulating API responses.
Swagger & API Mockups: Documenting and mocking APIs for development and testing.