Marketing Cloud Engagement and Personalization (IS) hands on experience

This is a remote position.

• Salesforce Marketing Cloud (SFMC)
  
• Interaction Studio (Personalization): Implementing real-time interactions.
  
• Contact Builder & Data Modeling: Understanding of how data is stored, managed, and segmented.
  
• Email Studio: Email creation, delivery, tracking, and reporting.
  
• Journey Builder: Creating automated customer journeys and custom activities.
  
• Automation Studio: Scheduled and triggered automation workflows.
  
• Cloud Pages: Building and managing landing pages.
  
• Mobile Studio: Managing mobile messaging (SMS, push notifications).
  
• Content Builder: Centralized content management.
  
• Data Extensions & Subscriber Management: Managing data extensions and relationships.
  
• Security & Permissions: Managing user roles, profiles, and permissions
  
• Salesforce Data Cloud
  
• Customer Data Platform (CDP): Understanding data unification and activation across platforms.
  
• Data Streams and Data Ingestion: Integrating and managing data from external systems.
  
• Segmentation: Advanced segmentation strategies using unified data.
  
• SSJS & AMP Script
  
• SSJS (Server-Side JavaScript): Writing backend logic and automation in SFMC.
  
• AMP Script: Personalizing emails, landing pages, and messaging within SFMC.
  
• APIs (SOAP, REST, GraphQL)
  
• SOAP API: Understanding of Salesforce Marketing Cloud SOAP API and its use cases.
  
• REST API: Working with Marketing Cloud REST API for creating journeys, updating data, and executing automations.
  
• GraphQL: Use of GraphQL for querying specific data structures.
  
• Postman: Testing API requests, handling authentication, and simulating API responses.
  
• Swagger & API Mockups: Documenting and mocking APIs for development and testing.