Offer summary
Qualifications:
Min. 4 years in CRM or marketing, Experience in lifecycle management, Fluency in Spanish and English, Understanding of customer needs, Ability to extract insights from data.
Key responsabilities:
- Plan and coordinate CRM strategy for Sportsbook and Casino
- Develop personalized targeted campaigns through various channels
- Liaise with HQ for lifecycle journey updates
- Analyze campaign performance and report to stakeholders
- Manage the development process of creative campaigns