Job description

Job Title: Video Editor / Graphic Designer

Location: Remote

Work Shift: US time zone
Working Hours: 20 hours per week (Part-time)

Job Description:

We are seeking a talented and highly skilled Video Editor/Graphic Designer to join our creative team. This individual will play a crucial role in creating visually compelling multimedia content that aligns with our brand identity and resonates with our target audience. The ideal candidate possesses a blend of technical video editing proficiency and strong graphic design expertise, ensuring a high standard of creativity in all projects.

Key Responsibilities:

Edit and assemble video footage for digital platforms (social media, websites, ads) with a focus on rapid iteration and production of "ugly ads" that prioritize performance over aesthetics.
Utilize advanced editing techniques, including motion graphics, audio syncing, and color grading, to ensure high-quality output.
Design engaging visual content for digital and print materials (social media, ads, presentations, etc.), adhering to brand guidelines and project objectives.
Collaborate closely with media buyers and creative strategists to align video and graphic outputs with creative and campaign goals.
Tailor video and graphic assets for platforms like Instagram, TikTok, and Meta, ensuring familiarity with their unique specifications and best practices for optimization.
Contribute to storyboarding and scripting to enhance the content creation process.
Design and produce content that supports A/B testing, ensuring visuals are tailored to experiment with different hooks and creative angles informed by media buying performance data.
Handle multiple video and design projects simultaneously, ensuring deadlines and quality standards are met.
Maintain an organized workflow for editing and asset management.

Key Themes:

Data-Driven Decision Making: Comfort in using data to inform creative strategy, from testing new hooks to adapting designs based on audience response.
High-Volume, Low-Cost Content: Emphasis on producing a high volume of content with a low budget, focusing on authenticity and fast iteration over high production value.
Direct Response Focus: Alignment on direct response advertising, concentrating on campaigns designed to generate immediate conversions, while embracing bid caps to maintain cost efficiency.

Requirements

3+ years of experience as a video editor and graphic designer, preferably in a digital marketing, advertising, or creative agency setting.
A degree in graphic design, multimedia arts, communications, or a related field is preferred but not required with sufficient experience.
Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve.
Expertise in graphic design tools like Adobe Creative Suite (Photoshop, Illustrator, After Effects), Canva, or Figma.
Strong understanding of design principles, typography, layout, and color theory, with a portfolio that showcases creative range and technical expertise in both video editing and graphic design.
Experience with animation or motion graphics (e.g., Adobe After Effects).
Familiarity with website and UI/UX design principles.
Understanding of performance marketing and A/B testing for creative assets.
Ability to work precisely with a keen eye for detail, ensuring that every aspect of a project is polished and professional.
Capable of generating fresh ideas, experimenting with creative concepts, and taking the initiative in developing visually engaging content.

Required profile