CRM Manager (all genders)

femtasy is the audio-only streaming platform for female-centric erotica. We inspire women to explore and enjoy on their own terms; simple as that. We stand for zest for life – female empowerment is in our DNA. We are pioneering a female-centric product, are lead by a female CEO & Founder, and >90% of our team identifies as women+. We have already positively impacted the lives of millions of women by re-defining female pleasure and are just getting started.

How we work is almost as important to us as what we work on. That is why we are actively building a progressive, forward-thinking company culture... find more info at the 'benefits' section.

Your mission:

Take femtasy’s email automations and campaigns to the next level through smart automation, segmentation and personalisation. Your primary goal is to generate highly-converting multi-step user journeys for subscribers of different origin and intent level. You will be measured against standard email related KPIs (such as open and click-through rates) as well as the revenues coming via the email channel. You report directly to the CMO.

Your responsibilities

• Email automations: you are responsible for the implementation and optimisation of automated email journeys, audience segmentation and content tailoring for different stages of the user intent funnel (primary focus: acquisition; secondary focus: retention) in consideration of (but not limited to) entry points, value prop / content affinity and conversion types
• Email campaign management: you work closely with in-house copywriters and designers to create high-converting seasonal campaign email communications, in collaboration with other campaign stakeholders within Product, Marketing and Audio
• Analysis and optimisation: you frequently analyse and optimise and AB test email campaigns and automations based on iterative learnings (such as user behaviours and content clusters) and best practices. You own reporting for the email channel and work closely with Tech and BI to ensure data accuracy and reporting dashboard requirements are met.
• Cross-team knowledge exchange: you share your channel learnings with stakeholders across Product, Marketing and Audio. You are the voice for the femtasy email user and provide suggestions to other channels in terms of behaviours. You deeply understand the femtasy user types and proactively suggest improvements for their holistic experience.

Trait we are looking for

• User-centric: you understand user psychology and behaviours and you’re able to create user journeys within email matching purchase intent / user type with business needs
• Data-driven: you’re able to interpret data in order to find patterns, tell stories and create optimisations based on numerical insight. You have stellar attention to detail.
• Structured thinker: you thrive on creating logical multi-step conversion processes; you’re able to create (automated) conversion paths by smart segmentation and personalisation
• Growth mindset: you see opportunities for constant optimisation within the email field and holistically within the full user journey from entry point to landing page and conversion. You’re both hands on and strategic.

Role specific requirements

• Min. 2 years within CRM specifically. Experience in Product / UX/ Growth / BI is a plus
• Experience in subscription businesses is a big plus
• Fluent in English. German and/or French is a plus

What we offer:

🌟Impact & purpose. The chance to join a huge mission and purpose around female empowerment & gender equality!

🦸🏽‍♀️ Female-lead and women-centric. We have a female-centric product, a female CEO & Founder, a female CMO... and >90% of our whole team identifies as women+.

🤝Inspiring, highly performance oriented company culture. A progressive team culture based on transparency & open feedback, ownership, and collaboration. Check out 'radical candor' if you want to learn more about how we work.

📈Personal professional growth. The possibility to learn and grow with team learning sessions, learning & development budgets, and internal trainings - did you ever hear of a company where every team member (from junior to C-level) has access to personal 1:1 sessions with a professional business coach? Welcome to femtasy :)

🔄Healthy approach to taking a break. 26 holidays + unlimited recharging time on top for when you really need a break.

📍 Flexibility. Flexible working hours and location - 2,5 months of remote working from wherever you want. 50% of our team is fully remote... and we bring everybody together for a week every 3 months to collaborate, connect, align, and have fun. Right now, there is a team challenge going on, deciding if the next team meetup will be in Morocco, Sweden, or Italy. 🙃

🎉 (Really cool) Events & Benefits like an Urban Sports Membership (or alternative offerings), snacks & lunches, mobility and retirement plans, and of course our famous femtasy parties & team events everybody keeps talking about for weeks (for real!). We also cook and eat together twice per month and have a big office garden for the best BBQs in Berlin.

💪Package. An attractive compensation package which fairly mirrors what is expected from you and the impact you'll have on femtasy.

femtasy offers equal opportunities for all and encourages applicants of all nationalities, genders, sexual orientations, religious backgrounds, gender identities, and people with disabilities to apply.