Senior Media Manager, Paid Search

Remote, US-Based

Office locations: San Diego, CA & Denver, CO

Senior Media Manager, Paid Search

Overview:

For over 14 years, 85SIXTY has been helping clients transform the way they reach, acquire and engage with their customers through an integrated combination of data, technology, cross-channel strategies, and creative thinking. Some might call us a full-service digital consultancy, but we like to think of ourselves as a partner that can both drive strategy and orchestrate delivery. Founded in 2010 by a veteran in retail, eCommerce, and digital, 85SIXTY was built around a consultative, high-touch approach that allows us to work across a broad spectrum of areas to increase our value to our customers. We are supporting today’s forward-thinking brands in their journey towards growth, whether that be financially, operationally and/or strategically. Solving whatever is thrown our way and translating it into simple solutions is at the core of 85SIXTY. We are looking for team members who fit that ethos.

85SIXTY is looking for a Senior Media Manager, Paid Search with experience building and managing Paid Search, PMAX, Demand Gen, YouTube and GDN campaigns across Google and Bing. This role handles the day-to-day management and optimization across a portfolio of clients.

This person will be responsible for working with internal and client team members to define goals that are backed by strategic media plans. This role is also responsible for executing paid search strategies and tactics, as well as devising methods for accurately measuring performance against client goals.

The ideal candidate will have superior organizational, task management and time management skills. They will also have a keen eye for attention to detail and a strategic outlook that leverages critical thinking. Excellent communication skills and comfortability presenting performance reports and quarterly business reviews to clients will also be necessary for success in this role.

85SIXTY has a highly collaborative approach and, as such, your digital media expertise will be combined with the knowledge of other team members to create an integrated client strategy rooted in performance. Our team members are located across the US based on client locations/support needs. We have office headquarters in San Diego and Denver, and encourage a hybrid in-person schedule for employees who live near those locations to foster cross-team coordination.

We have a focus on active lifestyle brands, eCommerce and Travel & Hospitality. Experience working with these types of brands as well as a personal affinity towards these categories is a plus. At times our client initiatives require campaign oversight outside of ‘standard working hours’ (aka - weekend check-ins), so ideal candidates for this role will be open to instituting a flex schedule.

Responsibilities:

• Collaborate with team members in strategically creating full-funnel integrated marketing campaigns across all channels where paid search is a piece of the larger puzzle.
• Build and manage all campaign types within the Google and Bing ecosystems.
• Analyze real-time results and optimize campaigns to improve performance.
• Deliver campaign performance projections and analyses with an eye towards future implications.
• Proactively help and collaborate with the paid search team across clients for QA, observations, improvement opportunities, and campaign builds as needed.
• Communicate with account management, planning and analytics teams to manage, maintain and enhance performance across assigned accounts.
• Communicate directly with clients on performance, optimization and project status.
• Manage and mentor 1-2 junior members of the Paid Search team, providing guidance on best practices and campaign management
• Aid in new business development by conducting comprehensive account audits, introducing industry best practices, and providing actionable recommendations to optimize performance and drive results for potential clients
• Oversee the creation, optimization, and troubleshooting of product data feeds within Google Merchant Center to ensure accurate and comprehensive listings for Shopping and Performance Max campaigns
• Monitor, share and test emerging industry trends in digital marketing. Meet with and vet potential media and technology vendors.
• Collaborate with organic search teams on keyword research and landing page insights as needed for the accounts. Leverage other cross-channel learnings to influence paid search strategy.
  
  

Desired Qualifications:

• Experience managing Google and Bing campaigns against client goals with an average of 6-figure monthly budgets per account.
• Experience with product feed configuration and maintenance preferred.
• Management of MetaSearch campaigns is favorable but not required.
• 6+ years of paid search buying experience.
• Demonstrated ability to execute performance driven paid media campaigns.
• Knowledge of the general activation capabilities of all available paid media tactics.
• Please note any background managing campaigns across other channels/platforms.
• Strong computer skills including Google Sheets (pivot tables and formulas), Google Docs, and Google Slides.
• Ability to seamlessly juggle multiple priorities and maintain strong attention to detail.
• Self-directed, proactive, and capable of creating solutions and resolving issues.
• Strong interpersonal skills and ability to work with cross-functional teams.
• Comfort operating in a fast-paced, entrepreneurial, and fun environment.
• Certification in Google Ads and Microsoft Ads. GA4 certification is a plus.
• Experience managing Paid Social campaigns is a plus.
  
  

Benefits:

• Competitive salary and benefits package.
• Medical, Dental, Vision
• Life/AD&D
• FSA - Health/Dependent Care
• Voluntary Life/AD&D
• Retirement Plan
• FTO - Flexible Time Off
• Paid Holidays Annually: 14
• Opportunities for professional development and growth.
• Collaborative and dynamic work environment.
• Contribution to impactful and innovative projects in the digital space.
  
  

Compensation Disclaimer:

Compensation Range: $80,000 - $90,000 annually. Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to job-related knowledge, level of relevant experience, education, skills and geographic location (to account for comparative cost of living). 85SIXTY reserves the right to modify this pay range at any time.

EEO Statement:

85SIXTY is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Fake Job Postings Statement:

Please be aware of fictitious job postings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. 85SIXTY does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. If you have any doubts about the authenticity of any messaging behalf of 85SIXTY, please send us an email at HR@85SIXTY.com before taking any further action in relation to the correspondence, recruitment or hiring process. All genuine job openings will be posted on our careers page at https://85sixty.rippling-ats.com/.