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Web Analyst (eCommerce)

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

Mexico

Offer summary

Qualifications:

Bachelor's degree in Data Analytics or related field, 3+ years of relevant analytics experience, Proficiency in SQL and large data sets, Experience with Adobe Analytics, Tableau, GitHub, Strong analytical skills and attention to detail.

Key responsabilities:

Lead web analytics projects and deliver insights
Analyze web performance data for traffic and conversions
Design and analyze A/B experiments, reporting results
Conduct ad-hoc analyses on customer behavior and data inconsistencies
Build and manage data pipelines for accurate reporting solutions

Encora Inc. XLarge http://www.encora.com/

5001 - 10000 Employees

See more Encora Inc. offers

Job description

Important Information:

Years of Experience: 3+ years of relevant experience in analytics.
Job Mode: Full-Time
Work Mode: Remote.

Job Summary:

The Web Analyst will lead web analytics projects and provide key insights on eCommerce performance to stakeholders. The role involves analyzing web data, designing A/B experiments, and ensuring the accuracy and consistency of data pipelines, with a focus on Adobe Analytics. This position supports the eCommerce scorecard and Cart testing, helping the organization understand customer behavior, performance trends, and data discrepancies.

Responsibilities and Duties:

Lead web analytics projects and deliver insights to key stakeholders.
Analyze and present web performance data (tests, campaigns, root cause analysis) to leadership weekly, focusing on traffic and eCommerce conversions.
Design and analyze A/B experiments, owning the results and reporting outcomes.
Conduct ad-hoc analyses to understand customer behavior, trends, and data discrepancies using the Adobe Experience Cloud Suite.
Build and manage data pipelines and reporting solutions based on Adobe Analytics clickstream data.
Create and maintain data sets for investigative analyses and scalable reporting solutions.
Collaborate with cross-functional teams to ensure data quality and consistency.

Qualifications and Skills:

Bachelor's degree in Data Analytics, Business, Computer Science, or related field (Master's preferred).
3+ years of relevant experience in analytics.
Strong analytical and problem-solving skills with attention to detail.
Proficiency in SQL and handling large data sets.
Experience with Databricks, Adobe Analytics, Tableau, and GitHub is a plus.
Ability to manage and ensure the quality of data from multiple sources.
Strong communication skills, with the ability to distill complex data into actionable insights.
Self-starter with a focus on achieving goals despite organizational challenges.

Role-specific Requirements:

Experience in web analytics, especially in eCommerce contexts.
Expertise in designing and analyzing A/B tests.
Proficiency in Adobe Analytics Workspace, Adobe Target, and clickstream data.
Familiarity with data visualization tools like Tableau and Power BI.
Knowledge of data science, machine learning, and statistical modeling is a plus.
Experience with Python, R, and SQL.

Technologies:

Adobe Experience Cloud Suite (Adobe Analytics, Adobe Target, Experience Manager).
SQL, Databricks, Tableau, Posit, GitHub.
Python, R (preferred).

Skillset Competencies:

Data analysis and presentation.
A/B testing design and result interpretation.
Data pipeline management.
Cross-functional collaboration.
Data quality assurance.

About Encora:

Encora is the preferred digital engineering and modernization partner of some of the world's leading enterprises and digital-native companies. With over 9,000 experts in 47+ offices and innovation labs worldwide, Encora's technology practices include Product Engineering & Development, Cloud Services, Quality Engineering, DevSecOps, Data & Analytics, Digital Experience, Cybersecurity, and AI & LLM Engineering.

At Encora, we hire professionals based solely on their skills and qualifications, and do not discriminate based on age, disability, religion, gender, sexual orientation, socioeconomic status, or nationality.