Job Description
We currently have a career opportunity for a remote
Sr. Paid Media Strategist to join our team.
The Sr. Paid Media Strategist leads overall performance and strategic direction for all client accounts within their portfolio. They also oversee the service and relationship quality of each account. Seniors are responsible for leading Perficient’s biggest opportunities and play an integral role in delegating, coaching, and training other team members with whom they work.
Perficient is always looking for the best and brightest talent and we need you! We’re a quickly-growing, global digital consulting leader, and we’re transforming the world’s largest enterprises and biggest brands. You’ll work with the latest technologies, expand your skills, and become a part of our global community of talented, diverse, and knowledgeable colleagues.
Responsibilities
Account Management:
Creates and executes digital account strategies and plans for multiple clients
Executes deep data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs
Understands natural optimization best practices and articulates knowledge and client deliverables effectively
Manages client teams, delegates select tasks to Strategists/Specialists, and provides ongoing feedback and guidance
Reviews client deliverables for quality and ensures that recommendations and work products are sound and viable
Assists in day-to-day campaign management and optimizations as needed
Stays up-to-date with changing technology and industry trends to determine how to best leverage the latest technological developments for Perficient clients.
Client Management:
Successfully manages day-to-day client interactions seeking opportunities to increase customer satisfaction and deepen client relationships.
Develops a complete understanding of each client’s goals, markets, needs, and expectations of Perficient
Provides excellent communication via phone, emails, and direct contact
Effectively creates and delivers client performance reports and provides new, creative recommendations for improvements and best practice solutions.
Team Leadership and Development:
Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
Drives adoption of account management best practices through leading by example, positive reinforcement, and correction.
Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group
Business Development:
Identifies strategic opportunities to expand both additional offerings (Example: non-paid search) to existing clients and introduce paid media opportunities to existing clients using other services
Assists in brand outreach and thought-leadership initiatives including blog and newsletter articles, case studies, speaking engagements, etc.
Actively engages in prospecting and onboarding initiatives with Paid Media Director (audits, RFPs, discovery calls, deliverables, sales collateral, etc.)
Qualifications
Bachelor’s degree in business, marketing, or advertising preferred
3-5+ years of paid media experience
Mastery of search platforms such as Google Ads, Microsoft Advertising
Experience in reporting and competitive tools such as Google Analytics, SEMRush, SpyFu, etc.
Experience in social media buying platforms such as Meta, LinkedIn, etc.
Experience in programmatic buying platforms such as Basis/Centro, Google Ads, Simpli.fi
Experience with bid automation platforms: Adobe Ad Cloud Search (preferred), Kenshoo, Search Ads 360, etc.
Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization)
Ability to develop media plans and flight plans
Ability to track and spend to budget
Excellent written, verbal, and interpersonal communication skills
Strong presentation skills, including at the executive level
Proven leadership ability and experience managing direct reports
Excellent project management and organization skills
Demonstrates initiative and a proactive, collaborative approach
Preferred Education:
- Bachelor's degree in Fine Arts
The salary range for this position takes into consideration a variety of factors, including but not limited to skill sets, level of experience, applicable office location, training, licensure and certifications, and other business and organizational needs. The new hire salary range displays the minimum and maximum salary targets for this position across all US locations, and the range has not been adjusted for any specific state differentials. It is not typical for a candidate to be hired at or near the top of the range for their role, and compensation decisions are dependent on the unique facts and circumstances regarding each candidate. A reasonable estimate of the current salary range for this position is $45,000 to $101,000. Please note that the salary range posted reflects the base salary only and does not include benefits or any potential equity or variable bonus programs. Information regarding the benefits available for this position are in our benefits overview .
Who We Are
Perficient is a leading global digital consultancy. We imagine, create, engineer, and run digital transformation solutions that help our clients exceed customers’ expectations, outpace competition, and grow their business. With unparalleled strategy, creative, and technology capabilities, our colleagues bring big thinking and innovative ideas, along with a practical approach to help our clients – the world’s largest enterprises and biggest brands succeed.
What We Believe
At Perficient, we promise to challenge, champion, and celebrate our people. You will experience a unique and collaborative culture that values every voice. Join our team, and you’ll become part of something truly special.
We believe in developing a workforce that is as diverse and inclusive as the clients we work with. We’re committed to actively listening, learning, and acting to further advance our organization, our communities, and our future leaders… and we’re not done yet.
Perficient, Inc. proudly provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. Perficient, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Perficient, Inc. expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability, or covered veterans. Improper interference with the ability of Perficient, Inc. employees to perform their expected job duties is absolutely not tolerated.
“Applications will be accepted until the position is filled or the posting is removed”.
Disability Accommodations:
Perficient is committed to providing a barrier-free employment process with reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, please contact us.
Disclaimer: The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification. Management retains the discretion to add or change the duties of the position at any time.
IMPORTANT INFORMATION: Applicants should ensure that their e-mail settings will receive e-mail from the iCIMS system otherwise, you could miss critical communications related to your application.
About Us
Perficient is always looking for the best and brightest talent and we need you! We’re a quickly growing, global digital consulting leader, and we’re transforming the world’s largest enterprises and biggest brands. You’ll work with the latest technologies, expand your skills, experience work-life balance, and become a part of our global community of talented, diverse, and knowledgeable colleagues.
Select work authorization questions to ask when applicants apply
1. Are you legally authorized to work in the United States?
2. Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?
