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Developer Marketer

Remote: 
Full Remote
Contract: 
Salary: 
10 - 10K yearly
Experience: 
Senior (5-10 years)
Work from: 
California (USA), New York (USA), United States

Offer summary

Qualifications:

5+ years in B2D or B2B marketing, Strong technical expertise in developer tools, Experience with content marketing for tech, Solid understanding of developer ecosystem, Excellent written and verbal communication.

Key responsabilities:

  • Create and manage developer marketing strategies
  • Develop campaigns to increase product adoption
  • Produce high-quality technical content for developers
  • Grow and engage the developer community
  • Launch impactful marketing campaigns and track performance
Svix logo
Svix Startup https://www.svix.com/
2 - 10 Employees
See more Svix offers

Job description

Mission:

The Developer Marketer will create, execute, and manage marketing strategies, specifically targeted at developer communities in order to engage and attract developers to our platform. This position requires a balance of technical knowledge and marketing expertise, generating awareness and driving adoption of our product or platform within technical audiences. Success in this role requires a deep understanding of both the productโ€™s technical value proposition and the channels through which developers engage.

You will work cross-functionally with technical and go-to-market teams to create content, promote the product, and establish a strong presence in the developer ecosystem. Your primary focus will be to grow our developer user base, enhance product adoption, and build long-term relationships with technical users.

Outcomes:
  1. Increase Developer Adoption:

    • Develop and execute marketing campaigns that lead to increased sign-ups, product adoption, and active usage by developers.

    • Optimize the developer onboarding process, reducing time-to-value and improving conversion from trials to active users.

    • Act as a product evangelist, ensuring the developer community understands how to implement the product effectively and provide ongoing feedback to internal teams for continuous improvement.

  2. Produce High-Quality Technical Content:

    • Create developer-centric content (tutorials, documentation, blog posts, case studies, videos) that educates and engages developers, leading to greater product understanding and adoption.

    • Ensure all technical marketing content is accurate, useful, and well-aligned with the productโ€™s value proposition.

  3. Grow Our Developer Community:

    • Build, manage, and grow a thriving developer community through engagement on platforms like Slack, GitHub, Stack Overflow, and developer forums.

    • Organize and participate in developer events such as webinars, hackathons, and conferences, increasing community engagement and brand visibility.

  4. Champion Effective Campaigns with Measurable Impact:

    • Launch marketing campaigns that directly impact key metrics such as engagement, sign-ups, and conversion rates, continuously optimizing based on data.

    • Track performance and measure the ROI of developer-focused campaigns, ensuring they align with broader company goals.

    • Lead the execution of product launches and go-to-market strategies specifically targeting developers.

    • Build marketing campaigns around product integrations, open-source contributions, and third-party developer tools.

Competencies:
  • Know how to speak to devs:

    • Speak the lingo

    • Have content hit the top of Hacker News

  • Technical Expertise:

    • Solid understanding of the developer ecosystem and developer tools (APIs, SDKs, programming languages, cloud technologies, etc.).

    • Experience with hands-on coding or a background in software development

  • Marketing Skills:

    • 5+ years of experience in B2D (Business to Developer) or B2B marketing strategies with a proven track record of creating successful marketing campaigns for technical audiences

    • Expertise in content marketing, especially for technical audiences, with the ability to simplify complex concepts for developers.

    • Strong understanding of developer-centric social media, and content distribution channels.

  • Communication & Community Engagement:

    • Excellent written and verbal communication skills, with the ability to create compelling technical content.

    • Adept at translating complex technical concepts into digestible, developer-friendly messaging.

    • Experience engaging with developer communities, open-source contributors, and technical influencers.

  • Metrics-Driven:

    • Data-driven mindset, capable of analyzing performance metrics and adjusting strategies accordingly.

General guidelines
  • We like candidates with varied backgrounds - don't be shy, apply!

  • Hackers/OSS devs welcome, even without extensive work history. Checkout our OSS repo on Github.

  • Please include a few words on why you'd like to work at Svix.

  • All roles are full-time - no students or part-time.

  • Applicable timezones: UTC-8 to UTC+3.

Required profile

Experience

Level of experience: Senior (5-10 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Technical Acumen
  • Verbal Communication Skills

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