Product Marketing Manager II (Remote)

About Blackhawk Network:

Today, through BHN’s single global platform, businesses of all kinds can tap into the world’s largest network of branded payment solutions. BHN helps businesses grow revenue, increase loyalty, motivate and reward their teams, disburse funds and engage consumers. Branded payment solutions include the issuance and distribution of gift cards, egifts, corporate payouts and rewards, along with the technology to deliver these products in seamless, integrated ways. BHN’s network spans the globe with more than 400,000 consumer touchpoints. Learn more at BHN.com.

We are looking for a seasoned Product Marketing Manager to join our team. The Product Marketing Manager for Blackhawk Originals is responsible for driving growth for the Blackhawk Originals, Giftcards.com branded gift card, and Open Loop (Visa/MC) portfolio through the development and execution of successful integrated marketing campaigns. You will provide product line marketing leadership and work hand in hand with the advertising and promotions team, operations team, sales teams, legal/risk teams, product management teams and external agencies.

The right person for this position will be able to demonstrate their creative energy and passion for the gifting space. This role is unique and requires someone with the ability to work collectively with cross functional partners and a strength in organization and project managment. We are looking for a leader and a doer. Build your success by example, create quick wins, and collaborate across the company.

This role is a key position within the broader marketing team. Creative, content, marketing operations and external agencies support the organization.

Brand expert (SME) for multi-branded gift card products including Gftcards.com and Open Loop, working both internally and externally with clients, partners, and agencies.

• Own in depth market understanding through sales insights, market research, consumer insights and competitive analysis.
• Create thorough and effective consumer centric annual marketing plans that drive consumer engagement across all channels, building consumer awareness, consideration, purchase, loyalty/retention, and advocacy for the brand.
• Measure and track campaign KPIs and optimize plans accordingly.
• Brand steward ensuring all marketing messaging and promotions build brand equity and are in line with brand positioning and personality. Guide the brand philosophy throughout the company.
• Develop the positioning and branding for any new products within the portfolio. Collaborate with both internal resources, agency partners, research agencies, strategic clients and partners to launch products that are insightful and meaningful to consumers, address key consumer needs, and drives sales.
• Craft and execute the Go to Market strategy and coordinate all launch elements with cross functional teams (sales decks, marketing campaigns, legal approvals, accounting needs, and channel optimization).
• Craft a marketing strategy to drive offline to online conversion for product portfolio, driving consumers to Giftcards.com.
• Manage and track Blackhawk Originals marketing budget, ensuring strategic allocations across working and non-working dollars.
• Track and monitor brand health performance across the category, consumer, and customer landscape via a scorecard and brand tracker.
• Run the day-to-day operations of the portfolio, including but not limited to ad hoc sales and leadership requests, presentations, trade marketing needs, and partnership requests.

• B2C/D2C marketing experience across all elements of the marketing mix
• Demonstrated success in establishing effective marketing strategies and campaigns that drive business results and effective marketing campaigns.
• Expertise in briefing and managing agencies and internal creative partners.
• Strong leadership and project management skills to manage agencies, timelines and cross functional teams. Must demonstrate excellence in execution and strong attention to detail.
• Ability to manage multiple projects simultaneously with a high degree of independence, frequent communication, and problem-solving skills.
• Strong analytical skills and a data driven mindset.
• Entrepreneurial spirit.
• Excellent presentation and communication skills.
• Ability to prioritize and focus on “big rocks” with an appropriate sense of urgency.
• MBA degree preferred plus 4-6 years product marketing/brand management experience in B2C or D2C.
• Fintech experience a plus. Global experience a plus.

Salary Range for all U.S. Residents (excluding Alaska, California, North Dakota, South Dakota): $81,660.00 to $110,250.00

Salary Range for California Residents Only: $101,660.00 to $137,250.00

Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Blackhawk Network offers benefits including 401k with employer match, medical, dental, vision, 12 paid holidays in the year 2024, sick pay accrual according to state law, parental leave, life insurance, disability insurance, accident and illness insurance, health and dependent care flexible spending accounts, wellness benefits, and flexible time off for all full-time employees. 

Blackhawk Network provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.  Blackhawk Network believes that diversity leads to strength. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Blackhawk Network encourages applicants with previous criminal records to apply to all positions and, pursuant to the San Francisco and Los Angeles Fair Chance Acts (and other “Fair Chance” laws), Blackhawk Network will consider for employment qualified applicants with arrest and conviction records.  For Philadelphia applicants or jobs, please see a copy of Philadelphia’s ordinance on this topic by clicking this link: https://codelibrary.amlegal.com/codes/philadelphia/latest/philadelphia_pa/0-0-0-280104.