Digital Content Manager, Medical at McGraw Hill

Overview

Build the Future

When was the last time you experienced the impact of your work? Our Professional Education product team thrives on building meaningful relationships with innovative medical authors and Educators.

How can you make an impact?

The Digital Content Manager- Medicine is responsible for acquiring, developing, managing and optimizing content for digital platforms and products to enhance user interface and drive engagement. Core duties include overseeing content structure/presentation for SEO, analyzing content performance through metrics and market research, and ensuring consistency of structure, branding and overall MH content standards. This role collaborates with product management, digital production and other stakeholders to deliver trusted medical content that is authoritative and well-positioned for a successful digital experience. Additionally, the person in this role should stay current on digital content trends and SEO best practices to maximize content visibility and reach. This is a remote position open to applicants within the United States and requires up to 20% travel for the year.

What you will be doing:

• Content Lead - Acquire, curate, and manage content for AccessMedicine and AccessEmergencyMedicine platforms in conjunction with authors, SMEs and other stakeholders.
• Content Promotion Liaison - Provide content information and support to Marketing, Sales, and Customer Success to help drive sales.
• Team Collaboration-Engage with Product Management to ensure content is aligned with product roadmaps and strategy.
• Market Research - Stay current on trends and needs of target end users and purchase decision-makers.
• Performance Analysis - Evaluate and report on content usage trends and content ROI to inform new content, content updates and functionality.
• Budget Management - Manage budgets for content creation and development, ensuring efficient use of resources.
• Digital Content Development - Be conversant in all facets of how content development methods impact final digital implementation and use.
• Be a resource to other stakeholders on best practices and guiding principles to ensure consistency in structure, tone, style, presentation and branding.
• Oversees Advisory Boards and leverages board expertise to finalize content and advance content initiatives to be aligned with market trends and needs.
• Works with Product Management to ensure digital tagging and taxonomies are implemented.
• Collaborates with Director of Content Strategy to support plans for developing and delivering media-neutral content.
• Interfaces with content portfolio leads and editors to ensure Access content aligns with product and content strategy.
• Participates in user testing in collaboration with Product Management.
• Maintains a content updating schedule to ensure Access subscribers experience continuous value
• Provide these updates to Product Management for internal communications.
  
  

You should apply if you have:

• Bachelor’s degree in English, Journalism or other related discipline.
• 3+ years of experience in a content or editing role; medical, science or healthcare is preferred.
• Track record working with cross-functional teams in a positive ‘can-do’ and collaborative manner.
• Self-motivated and well-organized; able to prioritize tasks and work well under pressure.
• Strong attention to detail.
• Comfortable working with a wide group of stakeholders and aptitude for taking a listening approach.
• Flexibility; able to quickly pivot with a ‘do whatever it takes’ style for reaching goals.
• Excellent (concise) written and oral communication skills.
• Working knowledge of document sharing/management programs (Dropbox, Google Docs, Box, SharePoint, etc.)
• Working knowledge of social media.
• General aptitude to learn new software programs.
• Familiarity with Content Management Systems a plus.
• Experience with digital tracking metrics and project management systems, such as Tableau, Pendo, Google Analytics, Asana, and Confluence, a plus.
  
  

Why work for us?

The work you do at McGraw Hill will be work that matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfilment that will inspire you to even greater heights.

The pay range for this position is between $65,000 - $105,000 annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. Additionally, a full range of medical and/or other benefits may be provided, depending on the position offered. Click here to learn more about our benefit offerings.

McGraw Hill recruiters always use a “@mheducation.com” email address and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.

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