At
APTIM, we come to work each day knowing that we are making an impact on the world. Our work spans from safeguarding and maintaining critical infrastructure to helping communities recover from natural disasters, from empowering our armed forces and first responders to reducing carbon and energy use, and from making cities more resilient against the threats of climate change to restoring contaminated ecological systems.
Job Overview
We are looking for a motivated and experienced
Marketing Specialist to join our APTIM team. Reporting to the Marketing Director, you will be a key driver in the development and execution of program marketing and communication campaigns for various stakeholders. Your responsibilities will include copywriting, developing social media campaigns, approving collateral, and organizing awards. You will also refine or develop communication elements as needed.
In this role, you will work with cross-functional teams to deliver high-priority projects, visually convey concepts, and ensure clear, technically sound messages. We need someone versatile who thrives in a fast-paced, mission-driven environment and can seamlessly shift between creative design and visual communication for diverse audiences. Plus, you will be working with others who are passionate about energy efficiency and making a positive impact on the industry.
APTIM's Energy Transition team is a recognized leader in the marketplace. Our technical experts deliver highly innovative projects and complex client solutions providing the full breadth of energy solutions including energy management, carbon management, smart energy infrastructure, distributed energy resources (DER), and carbon-free mobility solutions. Our consultants proactively collaborate with clients to define and implement strategies and campaigns around key business drivers, with the primary focus of finding and delivering high-impact projects exceeding expectations and meeting the unique needs for our commercial and retail clients.
What You Can Expect From APTIM
- Work that is worthy of your time and talent
- Respect and flexibility to live a full life at work and at home
- Dogged determination to deliver for our clients and communities
- A voice in making our company better
- Investment into your personal and professional development
Key Responsibilities/Accountabilities
- Ensure marketing materials comply with brand guidelines and regulatory requirements.
- Develop and implement marketing strategies for energy efficiency programs.
- Collaborate with internal teams and external partners on marketing materials and campaigns.
- Coordinate events and outreach activities to engage target audiences.
- Analyse market trends and customer insights to inform marketing decisions.
- Produce marketing copy and manage social media accounts, websites, and digital marketing tactics.
- Track and report on the effectiveness of marketing campaigns (ROI).
- Create designs in various visual media channels to communicate program messages.
- Create white papers and case studies highlighting program successes.
- Meet with internal staff, stakeholders, and partners to discuss project requirements and design.
- Ensure compliance with all APTIM quality and safety policies and OSHA regulations.
- Perform other related duties as assigned.
Basic Qualifications
- Bachelor's degree in marketing, communications or relevant field from an accredited college or university.
- Experience in marketing, preferably within the energy or utilities sector.
- Proficient design abilities in software applications such as infographics, InDesign, Illustrator, Photoshop, Acrobat, and the MS Office suite.
- Strong written and verbal communication skills, experience with client engagement and coordination.
- Detail-oriented with excellent time management, project management, and follow-through.
- Demonstrated ability to execute marketing, education, and outreach strategies.
- Solid knowledge of design and visual principles.
- Creative thinking and problem-solving abilities.
- Ability to analyse and interpret data into visual design concepts.
- Must be a self-starter, organized and have an ability to prioritize workload in a fast-paced environment.
- Proficient in Microsoft Office software, Adobe Photoshop, Illustrator, Adobe InDesign, CRM/marketing automation tools, and social media applications.
- Capable of working effectively and professionally both in a team and independently.
Desired/Preferred Qualifications
- 1+ years' experience in the energy efficiency industry preferred.
- Understanding of energy efficiency technologies and energy-saving solutions including, lighting, HVAC, and mechanical systems.
Who We Are And What We Do
APTIM is a global industry leader headquartered in Baton Rouge, Louisiana. With more than 4,000 employees worldwide, APTIM specializes in critical infrastructure, technical and data solutions, program management, environmental services, resilience, as well as sustainability and energy solutions. Our dedicated people have the proven experience and expertise to provide integrated services and solutions to government agencies, commercial, industrial, and energy customers. APTIM is committed to accelerating the transition toward a clean and efficient energy economy, building a sustainable future for our communities and the natural world, and creating an inclusive equitable environment that celebrates the diversity of our people.
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