Job Title: Marketing Intern
Department: Marketing - PMO
Work Term: Winter 2025*
Duration: 4 months (January 2025 - April 2025)
Location: Virtual
Roles: 2
- Full-time availability of 37.5 – 40 hours weekly is required to be eligible for this opportunity.
Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.
Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.
Our brand promise -
Makes Work Life Better TM- Reflects our commitment to employees, customers, partners and communities globally.
Benefits For Students
- Experience working for one of the fastest-growing Human Capital Management technology companies in the world
- Access to Dayforce’s development programs and resources
- Ability to work with as well as create relationships with members across the globe
- Autonomy to bring forth new ideas and optimize existing structures within the organization
- Meaningful responsibilities, enabling you to obtain ‘real-world’ experience
- Dynamic hands-on exposure to multiple business units and stakeholders across Dayforce
About The Opportunity
We are looking for a Marketing Automation Intern to join the Program Management Office (PMO) team with the Dayforce Marketing department. This role will be to work closely with the Campaign Management team for campaign execution.
Each intern will report to the Manager, Marketing Automation and be responsible for tasks including, developing and maintain automation programs, ensuring accurate and timely execution of program activities, reviewing and testing (QA) programs created by other team members, maintaining quality of marketing data, and assisting with creation of documentation. This collaborative role will also work closely with the Campaign Management team, providing a wide range of exposure to end-to-end marketing campaign execution. Assignments within the marketing team will expose interns to the various aspects of demand generation.
Primary Responsibilities/ What You’ll Get To Do
- Build marketing automation programs within Marketo, including emails and landing pages using standardized templates.
- Set-up campaign workflows within Marketo to assist with data processing.
- Deploy email marketing campaigns for customer communications, virtual events, and other routine marketing programs.
- Follow list upload guidelines to ensure data quality and lead processing.
- Maintain the quality of marketing data aligning to company’s compliance and privacy practices.
- Serve as a point of contact for automation tasks for assigned marketing programs.
- Assist with the creation of documentation to capture repeatable processes and cross training opportunities
- Update project management tool, Asana, with status of work completed in a timely manner
Qualifications/Skills And Experience We Value
- Process oriented.
- Organized and able to work within time constraints and due dates.
- Flexible and adaptable to changing priorities.
- Excellent communication skills and confident presence
- Excellent interpersonal skills to ensure successful interactions and strong working relationships across marketing team.
- Ability to understand data and analytics to help inform decisions.
- Working towards Bachelor’s degree. Preferably in Business, Marketing, or related field
Nice To Have
- Knowledge of Microsoft Office applications: Outlook, Word, Excel, Teams
- Knowledge of Marketing Automation platforms: Marketo, HubSpot, Pardot
- Knowledge of CRMs/Reporting tools: Salesforce and PowerBI
- Online project management tools: Asana, Trello, Smartsheet, Wrike, Monday
We understand that no matter where you are, choosing a new employer is always one of life’s most stressful events. We encourage you to check us out at Dayfoce.com or follow us on LinkedIn to learn more about how we are impacting the world of work for our customers, employees and you!
What’s In It For You
Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.
We encourage individuals to apply based on their passions.
Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.
With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.
Fraudulent Recruiting
Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com or @Ceridian.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud
