Growth Marketing Manager

Compensation: £50,000 - £60,000 / year

Hey 👋 I'm Emily, Senior Growth Marketing Manager at Pinpoint.

We're a high-growth, bootstrapped HR-tech start-up building and selling software that helps in-house recruitment teams attract, hire, and onboard the right talent. Today, we have a strong foundation in place, with a mature product, rapid growth, strong product-market fit, and happy customers.

In 2024, we need to identify the channels that will launch us into our next phase of growth, and we're looking for a Growth Marketing Manager to help us achieve this. You'll be our team's scientist and tinkerer, full of ideas for new experiments and ad concepts we could try.

A few things to note before you apply:

• This is a fully remote role, but we're looking for someone in the UK who is able to join occasional in-person team meetups in London.
• You'll be working directly in platforms yourself, not working with an agency.
• You'll be doing your own copywriting, but we do have a design agency to support with imagery.
• This is an extremely crowded space and we have to be 1% more creative than our competitors. We cannot succeed by doing the same things everyone else is doing.
• We're a small team with lots to do. We hire people with broad skillsets who prefer to jump in and figure things out on their own rather than waiting on someone else.

About the Role:

• Take over existing paid marketing campaigns across LinkedIn, Google Ads, and PPC.
• Run experiments to improve the ROI of existing campaigns and test out new digital channels, such as Meta, Reddit, or Display.
• Manage ads end-to-end, from ideation, to copywriting, to design briefs, to uploading into platform, to reporting and optimizing over time.
• Regularly suggest your own ideas for ad campaigns or growth experiments, backed up with data.
• Report on marketing activity on a regular cadence, tracking KPIs and articulating what the results mean for our strategy moving forwards.
• Contribute to wider campaigns as part of the growth marketing function, for example events, website conversion optimization, influencer campaigns, and social media stunts.
• Contribute to revenue goals—generate and capture demand that ensures the whole Marketing & Sales team reliably hits our goals for new opportunities, pipeline, revenue, retention, and churn.

Tech stack: Hubspot, WordPress,Ahrefs,Descript, Figma, Asana, GSuite, Slack, Notion.

About You:

• At least 3 years of experience in growth, digital, or performance marketing.
• Experience running B2B ads on at least one ad platform, with willingness to apply this experience to other platforms as needed.
• Strong appetite for learning new skills and technologies.
• Curious mindset with ability to approach problems from first principles to develop creative solutions, experiments, and tests.
• Startup experience and the ability to work efficiently with limited resources.
• Scrappy attitude and determination to overcome challenges and get things done.
• Ability to balance planning with execution.
• Enthusiasm for both diving into channels to make granular changes and analyzing numbers to contribute to strategy.
• Comfortable writing ad copy in a conversational, non-generic style.
• Desire to work in a small team with ambitious goals.
• Based in the UK.