Associate Director, Integrated Media Planning

Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We got into this field for different reasons, but we all stay for the same reason – to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.

Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in?

Real Chemistry is looking for an Associate Director, Integrated Media Planning to join our growing Integrated Media team!

The Associate Director, Integrated Media Planning acts as a paid media partner with clients and internal, cross-functional stakeholders, and as a key lead on client business to ensure paid media and digital marketing initiatives deliver against the brand’s strategic direction. You will contribute to driving an audience-first planning and activation approach, working closely with Media Activation, Analytics, Creative and Account teams to deliver optimal digital marketing strategies for our clients.

The ideal candidate has the ability to translate data and insights into holistic cross-channel media plans for a variety of healthcare brands, is a strong team and client lead who frequently brings innovative ideas to the table, as well as an experienced people manager who leads by example and can motivate a team by fostering a positive, entrepreneurial team culture.

At the core, you are data driven in your approach and can easily identify and present the most effective strategies to address client and brand needs, while having a strong analytical mindset and a strong understanding of emerging digital technologies and trends to drive innovation for clients.

This role can be remote in the US or in any of our US offices, including New York City, Boston and Chicago.

What You’ll Do

• The role requires deep experience with holistic media planning to effectively manage leading the strategy, execution/deliverable coordination and budget management of corporate and marketing paid media campaigns across a variety of digital channels.
• Critical to the success of this role is ensuring that smart, omni-channel plans are being delivered to clients and that the activation strategy is well planned and carefully thought out. You are responsive to coordinated strategy and activation processes, both inside and outside paid media, and are viewed as a highly valuable partner across all partners within the organization.
• You will be required to develop audience profiles and uncover unique insights to enhance channel planning.
• Your work will include analyzing campaign outcomes and marketing ROI, drawing insights to facilitate data-driven decisions and optimizations in partnership with Activation colleagues.
• This role requires someone who can comfortably navigate between projects and priorities while leading a book of clients. You will maintain direct client contact and work closely with internal and external partners to ensure the day-to-day digital account activity is running smoothly.
• You will actively manage workloads of junior team members and troubleshoot concerns with clients, suppliers and partners. As a team player, you will step in to assist Directors/Managers in meeting deliverables, and maintain the lead on the largest projects and provide input and delegate tasks as needed to fulfill projects.
• Real Chemistry has a large cohort of stakeholders, so the ability to navigate a sophisticated and layered environment is paramount.
  
  

This Position Is a Perfect Fit For You If

• Our Company values – Best Together, Impact-Obsessed, Excellence Expected, Evolve Always and Accountability with an “I” – really speak to you.
• You are adaptable, resilient, and OK with adjusting your scope, responsibilities, and focus as we grow. When things change, so do we. We’re always evolving.
• You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.
• You are highly organized self-starter, able to work independently and under tight deadlines.
  
  

What You Should Have

• 5-7+ years of experience with digital media planning / activation and 2+ years of progressive levels of responsibility including people management
• Excellent written and verbal communication skills, including presentation skills and comfortable communicating with senior level clients, external and internal partners
• Able to work successfully with teams, balancing multiple projects and meeting deadlines
• Demonstrated critical thinking and problem-solving abilities
• Strong analytical abilities with the ability to support media mix modeling and analyze campaign outcomes
• Well versed in 360-media planning. Experience with omni-digital channels is a requirement. Experience with offline, traditional media (print, OOH, linear video, radio) is a plus.
• Ability to effectively navigate media research platforms and other audience or landscape research
• Solid understanding of audience segment creation and audience targeting
• Ability to draw insights from reporting to deliver fully integrated strategic recommendations to improve client ROI
• A ‘test and learn’, growth-driving approach to digital media is crucial
• History of working with channel activation and analytics teams to deliver insightful and compelling performance reports that deliver the ‘so what’ and ‘what’s next’ for clients
• History of working with creative teams to ensure seamless alignment across media and creative
• Healthcare/pharmaceutical experience a plus, or other regulated industries
  
  

Pay Range: $94,000.00 - $115,000.00

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.

Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here .

Working with HART: Since the pandemic, we have adapted to how our people told us they want to work. We have offices in cities with many employees and clients – New York, Chicago, San Francisco, Manchester, UK and London, UK – that serve as hubs where and when they need us, and we encourage employees who live less than a 45-minute commute of a Real Chemistry office to go in at least two days per week. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Hybrid and Regional Teams approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.

Real Chemistry offers a comprehensive benefit program and perks, including options for medical, dental, and vision plans, a generous 401k match, flexible PTO, and entitlement to a five-week sabbatical program after 5 years of service. Other perks include an annual wellness reimbursement, student loan debt contributions, mental wellness coaching and support, and access to more than 13,000 online classes with LinkedIn Learning. Additional benefits for those just starting or continuing with their family building journey include access to enhanced fertility support, Bright Horizons family support programs, as well as expanded paid leave for new parents including personalized coaching support through Your 4th Trimester ®. Learn more about our great benefits and perks at: https://www.realchemistry.com/

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.