Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 3,200 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth.
As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.
Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.
About The Role & Team
The Marketing Strategy & Analytics Manager is the critical business partner to the Marketing team for Marketing strategy, planning, data, & analytics. Reporting into the Sr. Director of Marketing Strategy, Operations, & Analytics, this role leverages deep B2B data and analytics expertise to enable and drive maximum ROI from Marketing to execute our GTM strategy & achieve our GTM objectives.
Mission: Drive efficient GTM growth through analytics, data, and strategy
As a Marketing Strategy & Analytics Manager, you will:
- Strategic Planning: Partner with Marketing to develop and maintain the marketing strategy & integrated plan, aligned to achieve our GTM objectives.
- Work with leaders to craft Marketing goals that ladder to company strategy, driving maximum impact from our Marketing investments & capabilities.
- Enable teams with the data, insights and tools to craft bottoms up plans and identify risks and opportunities
- Ensure that teams have the right forums to partner tightly with their regional/global cross-functional partners
- Lead the analytics portion of Marketing and GTM rhythm of business including quarterly business reviews, weekly reporting and insights meetings, Pipeline Councils, and strategic initiatives.
- Data Analysis and Insights: Provide Marketing teams at all levels the data and insights needed to measure their business objectives. Leverage performance & productivity improvement through creative use of data & analysis.
- Ensure that marketing teams and leadership have the right level of data, transparency and insight they require to achieve objectives.
- Analyze and surface trends in our marketing funnel to all levels to understand what’s working, what’s not and where to pivot.
- Partner with marketing leadership to use data insights to help define and refine short and long-term marketing strategy.
- Leadership and Collaboration:
- Contribute to a high performing, highly engaged and talented team, aligned to our Amplitude culture and values.
- Provide mentorship, guidance, and professional development opportunities to team members to foster growth and expertise.
- Foster a culture of innovation, collaboration, and continuous improvement within the marketing organization.
- Partner cross-functionally with GTM Analytics, Sales Analytics, Customer Success Analytics, and FP&A professionals to develop data and insights strategies.
- Data Management and Process: Partner with the rest of the Marketing Ops team in defining marketing processes, workflows, systems and data evolution to enhance efficiency, scalability and maximize ROI.
- Help proactively identify issues with our systems/processes that are causing friction in our sales funnels and ensure there’s ownership to fix
- Collaborate with cross-functional teams to build and maintain data governance and data quality strategy, leveraging Snowflake and CRMA.
You'll Be a Great Addition to the Team If You Have:
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At least 5 years of experience in B2B SaaS in an analytics position, preferably supporting Marketing.
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Strong development skills in SQL, Python, R, or equivalent.
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Experience aggregating and organizing data from multiple cloud-based data systems
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Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations for business units.
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Experience working with and creating databases in Snowflake and dashboards using CRMA, Tableau, or equivalent.
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Robust problem-solving, quantitative and analytical abilities.
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Strong ability to plan and manage numerous processes and projects simultaneously.
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Impressive communication and collaboration skills. Experience with Google Suite.
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Experience with PLG a plus
Who We Are
The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view.
The Product: Amplitude is a digital analytics platform—we help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.
We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.
Some of our benefit programs include:
- Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
- Flexible time off, paid holidays, and more
- Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
- Excellent Parental benefits including: 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
- Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
- Employee Stock Purchase Program (ESPP)
Other fun facts about Amplitude:
- We were recognized in the Newsweek Excellence Index 2024.
- Our customers love us! They've said we're the #1 product analytics solution for 15 quarters in a row on G2.
- We're focused on growth. Check us out in Deloitte’s 2023 Technology Fast 500™
- We care A LOT about product innovation. Fast Company called us the #3 most innovative enterprise company in the world.
- We invest in our people. We offer mentorship programs, management training, and wellness initiatives.
- We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off.
- We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL.
- We’re a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.
- Our mascot is the datamonster, who loves to chow down on numbers, charts, and graphs. Nom nom.
Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.
This role is eligible for equity, benefits and other forms of compensation.
Based on Colorado law, the following details are for individuals who will work for Amplitude in Colorado. Colorado range: $140,000 - $210,000 total target cash (inclusive of bonus or commission)
Based on legislation in New York City, the following details are for individuals who will work for Amplitude in New York City. New York City salary range: $155,000 - $233,000 total target cash (inclusive of bonus or commission)
Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $155,000 - $233,000 total target cash (inclusive of bonus or commission)
Based on legislation in California, the following details are for individuals who will work for Amplitude in California outside of the San Francisco Bay Area. California salary range: $140,000 - $210,000 total target cash (inclusive of bonus or commission)
Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington state. Washington salary range: $140,000 - $210,000 total target cash (inclusive of bonus or commission)
Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington only: unlimited PTO, 10 to 13 holidays annually (will vary), medical dental and vision PPO and CDHP plans. Finally, a company sponsored 401(k) retirement plan.
By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.
Staying Safe - Protect Yourself From Recruitment Fraud
We are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and/or hiring managers. Amplitude will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Amplitude recruiting team will come from an @amplitude.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.
