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Internet Marketing Manager (LP-04164)

Remote:

Full Remote

Contract:

Full time

Salary:

70 - 85K yearly

Experience:

Mid-level (2-5 years)

Work from:

Iowa (USA), United States

Offer summary

Qualifications:

4+ years of paid marketing experience, Hands-on experience in paid advertising platforms, Proficient in MS Excel and GA4, SQL experience preferred, Bachelor's Degree in business or marketing.

Key responsabilities:

Scale up presence across paid social platforms
Guide day-to-day campaign tactics with partners
Create reporting cadence for campaign performance
Lead creative brief process with internal teams
Evaluate segments for optimal ROAS/iROAS

Lamps Plus Retail (Super / Hypermarket) Large https://www.lampsplus.com/

1001 - 5000 Employees

See more Lamps Plus offers

Job description

Your missions

Description

Lamps Plus is seeking an Internet Marketing Manager to add to its Marketing Team. The Internet Marketing Manager will play an integral role in driving revenue across its ecommerce and retail store footprint. The priority will be to support the growth of social and visual based media that is part of our channel mix. We are looking for a performance driven marketer who thrives in a team collaborative culture and who is passionate about working in the home lighting and home furnishing industry.

This position is remote but the successful candidate will need to be West Coast based.

Key Job Responsibilities

Scale up our presence across paid social platforms (eg Meta, Pinterest, TikTok) through performance driven campaign programs.
Act as a day-to-day contact working with paid marketing partners and/or agencies to (a) guide campaign tactics, (b) provide internal data metrics from our business and (c) ensure that budget allocations are properly met or adjusted within campaign ad sets.
Create a strong reporting cadence that can share details of campaign performance, takeaways & recommendations for optimization that can be surfaced up to management on a weekly basis.
Work with our data warehouse provider to scope out deeper analysis of campaign performance.
Lead the creative brief process with key internal stakeholders from the design, content, video and social teams to test concepts into each channel’s media roadmap.
Proactively implement various ad formats, ad creative types (image & video) and ad copy messaging for continual iterative learning with active campaigns.
Activate 1st party CRM segments, look-a-like segments and 3rd party in market data segments to evaluate the strongest ROAS/iROAS on different channels.
Deploy incrementality tests to be able to optimize media spend thresholds on paid campaigns.
Stay current on marketing trends, data privacy compliance requirements and competitor advertising landscape to recommend additional growth strategies and channels.
Support additional marketing campaign efforts and perform ad hoc analysis as needed

Job Requirements

4+ years of paid marketing experience with an ecommerce D2C,brand or performance digital agency managing multi-million dollar ecommerce related budget campaigns annually.
Hands on experience in Meta’s Business Manager , Pinterest Ad Manager & TikTok Ad manager
Prior experience working with an incrementality solution provider a huge plus.
Proven success driving campaign result based on ROAS/iROAS, CPA, CPC, CAC and LTV
Exceptional communication and presentation skills to report results in a concise and clear manner.
Independent problem solver that works well within a fast paced team.
Proficient in MS Excel. SQL experience is preferred and has worked with large sets of data
Working knowledge of GA4/Google Analytics or other web analytics tool.
Experience working with major ecommerce platforms (eg Adobe or Shopify) a plus.
Bachelors Degree in business, marketing or other related field

Pay range: $70K - $85K

Lamps Plus is an Equal Employment Opportunity Employer. We are interested in every qualified candidate who is eligible to work in the United States; however, we are not able to sponsor visas for this role.