Product Marketing Strategist

Overview:

If you’re looking for a high-energy, inclusive atmosphere and a company that understands the importance of work/life balance, Commonwealth is your match! From generous bonus and 401(k) programs to tuition reimbursement and flexible work schedules, Commonwealth is focused on helping its employees thrive in an environment suited to their needs. On top of all that, the Marketing department offers a hybrid work schedule, so you’ll be able to work from home for part of the week!

We’re looking for a product to join our ranks. Are you skilled at leading product marketing initiatives and crafting strategies that not only engage but expand our existing customer base? We're looking for a strategic thinker who can define compelling product messages, develop comprehensive marketing strategies, and execute plans to deliver measurable results. Join us at Commonwealth Financial Network, where your expertise in product marketing will drive success through a deep understanding of our customers and market dynamics.

This role is ideal for someone adept at creating and implementing integrated marketing strategies that highlight the value of our products to retain and engage our existing audience. You'll work closely with the Director of Product Marketing Strategy & Communications to ensure that all communications align with broader business objectives and marketing goals, expanding beyond content creation to encompass full-scale marketing strategy development and execution.

Key Responsibilities 

• Develop and implement comprehensive product marketing strategies that integrate detailed segments, firm profiles, and the various stages of the customer journey to enhance engagement and retention.
• Collaborate with marketing leaders, subject matter experts, and key stakeholders to create and refine product messaging that drives strategic business goals.
• Design cross-functional marketing plans that ensure cohesion and strategic alignment across multiple business units.
• Work closely with creative teams to develop and execute innovative marketing initiatives that bring our product strategies to life.
• Employ data-driven insights to refine and optimize our marketing and communications efforts, aiming to exceed key performance metrics and achieve substantial business impact.

Core Strengths and Skills:

• A strategic thinker with the ability to craft product marketing strategies to align with overarching business objectives.
• A creative soul who loves to challenge conventional thinking and excels at storytelling.
• Adept at handling multiple projects simultaneously, with a proven ability to work under pressure.
• Curious about emerging industries and trends, always ready to bring fresh perspectives.
• Proficient in utilizing GA4 or similar data analytics tools

Additional Skills and Knowledge

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, English, or a related field.
• At least 4 years of experience in content strategy, creation, and execution, demonstrating a track record of success.
• Excellent communication and interpersonal skills, with a strong command of English language nuances.
• Experienced in leading projects from start to finish, ensuring they are high quality and delivered on time.

Have we piqued your curiosity? Can you see yourself thriving in this opportunity? 

Picture Yourself Here 

At Commonwealth, we believe in a better world. We hold ourselves and each other to higher standards. We take care of one another. That’s why we invest in you—we encourage employee growth both in your career and education; we are building out a robust diversity, equity, and inclusion program; we offer incredible health care benefits; and we find plenty of occasions to celebrate. What’s not to love? 

We are always striving to be better, and we are looking for employees who share that same mindset. Better people, better coworkers, better leaders, better creators. Bring your best work and your full self to the table, and we will do the same. Together, we can build a better future for our advisors, their clients, our company, and you. 

About Commonwealth 

Commonwealth Financial Network, Member FINRA/SIPC, a Registered Investment Adviser, provides a suite of business solutions that empowers more than 2,000 independent financial advisors nationwide. Privately held since 1979, the firm has headquarters in Waltham, Massachusetts; San Diego, California and a new office opening soon in greater Cincinnati, Ohio. 

Turning our advisors into raving fans starts by doing the same for our employees. We foster an environment of excellence, growth, rewards, and fun in equal measure, which has earned us 44 Best Place to Work awards.   

The Fine Print 

We care about your online safety as a prospective employee and encourage you to exercise caution when responding to job postings online. Commonwealth will never ask potential hiring candidates to pay or transfer funds as a precondition of interviews or employment, nor will we authorize recruiters or agents to do so on our behalf.  

Commonwealth is an equal opportunity employer, making intentional efforts to source talent from all backgrounds.