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Producer, Digital Content -Remote

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

Panama, Pennsylvania (USA), United States

Offer summary

Qualifications:

Bachelor’s degree in Marketing, Communications or related, Minimum 3 years of digital content production experience.

Key responsabilities:

Develop and implement content strategies based on analytics
Produce engaging messaging for various marketing channels
Manage and publish digital campaign assets across platforms
Project manage agency partners' work and KPI reporting
Perform other related duties as assigned

Community Veterinary Partners Non-profit Organization - Charity Large https://www.cvpco.com/

1001 - 5000 Employees

See more Community Veterinary Partners offers

Job description

Producer, Digital Content

Employment Type: Full Time

EEOC Classification: Professional

Department: Marketing

Reports to: VP of Marketing

SUMMARY

The Digital Content Producer is vital in supporting the strategic growth initiatives of the company by helping to shape and execute CRM, digital and social content strategies. Reporting to the VP, Marketing, He/She plays an active role within the CVP Marketing team as the go-to expert for digital content production and consumption. The Digital Content Producer will create, edit, and oversee the generation of marketing content, including written copy, images and video. The ideal candidate will be able to translate ideas and strategic direction into compelling and action worthy marketing communications toward clearly defined goals.

Essential Duties and Responsibilities

Develop and implement creative content strategies based on analytics and trends to increase ROI on marketing efforts
Work collaboratively to understand business objectives, consumer insights and campaign goals
Ability to write and produce clear, engaging and compelling messaging that will resonate with defined target audiences
Manage, produce, and publish digital campaign assets across email, social media, websites, mobile and SMS channels
Keen understanding of how content is consumed across all digital channels, specifically in support of direct 1:1 marketing strategies for new client acquisition, reactivation and retention
Project manage and direct the work of 3^rd party agency partners as necessary

Manage KPI reporting and regular performance assessments using all available analytics data

Performs other related duties as assigned

EDUCATION & EXPERIENCE

Bachelor’s degree in Marketing, Communications, or a related field.
Minimum 3 years of experience within the production of digital content; must show samples of previous work
Demonstrated understanding of consumer content consumption behaviors across all digital channels
Must have working knowledge of CRM, Social Media, SMS and Website tools and platforms
Understanding of different media formats and requirements

Requires an understanding of best practices in direct 1:1 marketing

COMPETENCIES & SKILLS

Keen eye for attention to detail and copywriting skills that meet the audience where they are
Design and video production skills with the ability to guide, evaluate and, if necessary, direct creative development
Ability to work independently and in team environments while managing multiple projects simultaneously