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SEO/ SEM Specialist

Remote: 
Full Remote
Contract: 
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Offer summary

Qualifications:

Bachelors degree in Marketing, Business, Computer Science preferred, Relevant certifications in Google Ads, Analytics, or HubSpot SEO preferred, Proven experience with on-page, off-page, and technical SEO, Proficiency in SEM tools and data analysis, Up-to-date with SEO/SEM trends.

Key responsabilities:

  • Develop and execute SEO strategy with keyword research and content creation
  • Collaborate on website improvements for SEO standards
  • Implement link building and backlinks optimization plan
  • Monitor, analyze, and optimize SEO performance
  • Report directly to Marketing/SEO leadership team
User Experience Researchers Pte Ltd (Singapore) logo
User Experience Researchers Pte Ltd (Singapore) Information Technology & Services SME https://www.user.com.sg/contact/
201 - 500 Employees
See more User Experience Researchers Pte Ltd (Singapore) offers

Job description

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Your missions

  • Research, analyze products/services of the business, analyze customers and competitors to build an SEO strategy
  • Cooperate with the Technical department to build a website that supports SEO standards (or Make recommendations for changes to improve SEO for the website)
  • Research and build a set of keywords for SEO
  • Cooperate with the Content department of the Marketing department or manage a team of freelancers to build SEO-standard content for the website
  • Audit URL & on-page content & SEO optimization
  • Implement backlinks plan, optimize backlinks, PR GP, etc.
  • Build and implement link building strategy
  • Implement a campaign based on budget
  • Continuously monitor, analyze, and optimize SEO performance
  • Report SEO performance directly to Leader Marketing/SEO

Qualifications:

Educational Background:

  • Bachelors degree in Marketing, Business, Computer Science, or a related field (preferred).
  • Relevant certifications such as Google Ads, Google Analytics, HubSpot SEO, or Bing Ads (preferred).

Technical Skills:

  • Proven experience in SEO, including on-page, off-page, and technical SEO.
  • Proficiency in SEM, including PPC advertising, campaign management, and bidding strategies.
  • Expertise with SEO and SEM tools (e.g., SEMrush, Moz, Ahrefs, Google Ads, Google Analytics).
  • Basic understanding of HTML and CSS for technical SEO.

Analytical Skills:

  • Strong data analysis abilities with experience in interpreting performance metrics and optimizing strategies.
  • Proficiency in creating detailed reports and dashboards to track campaign performance and ROI.

Marketing Skills:

  • Knowledge of content strategy and its impact on SEO and SEM.
  • Experience in competitor analysis and identifying opportunities for strategic improvements.

Soft Skills:

  • Excellent verbal and written communication skills for creating reports, presenting findings, and collaborating with teams.
  • Strong problem-solving abilities and a proactive approach to troubleshooting issues.
  • Effective project management skills, with the ability to handle multiple campaigns and projects simultaneously.

Experience:

  • Hands-on experience in managing SEO and SEM campaigns with a track record of successful outcomes.
  • Demonstrable results through case studies or a portfolio showcasing previous campaign achievements.

Industry Knowledge:

  • Up-to-date with the latest trends, algorithm changes, and best practices in SEO and SEM.

Optional Skills:

  • Experience with e-commerce platforms and strategies specific to online retail.
  • Advanced technical SEO skills, including site speed optimization, schema markup, and mobile optimization.

Required profile

Experience

Industry :
Information Technology & Services
Spoken language(s):
Check out the description to know which languages are mandatory.

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