Offer summary

Qualifications:

Minimum 5 years of experience in Digital Marketing, specifically in PPC/SEM advertising., Bachelor’s degree in Marketing, Business, or a related field is required., Expertise in Google Ads, Meta platforms, and Google Analytics is essential., Strong analytical skills and experience in A/B testing and conversion rate optimization are necessary..

Key responsabilities:

Plan, execute, and optimize paid campaigns across Google Ads and Meta platforms.

Conduct keyword research and manage budgets for optimal ad spend.

Create compelling ad copy and collaborate on landing page optimization.

Track and analyze campaign performance, providing actionable reports for improvement.

Job description

This is a remote position.

Job Overview

Our dynamic company is currently seeking an experienced AU SEO & SEM Specialist to manage and optimize our paid search and SEO strategies across Google Ads, Facebook, Meta platforms, and more. This role plays a key part in driving website and app traffic, enhancing ad performance, and maximizing ROI through data-driven strategies. If you're passionate about digital marketing, have a strong analytical mindset, and thrive in a fast-paced environment, this is an excellent opportunity to grow your career and make a meaningful impact.

Job Description

As the AU SEO & SEM Specialist, you will be doing:

Paid Search Strategy & Execution

Plan, execute, and optimize paid campaigns across Google Ads, Facebook, and other Meta platforms.
Conduct in-depth keyword research to identify high-performing search terms.
Manage and allocate budgets to ensure optimal ad spend and cost efficiency.

Ad Copy & Landing Page Optimization

Create or collaborate with the Content team to develop compelling ad copy that drives clicks and conversions.
Conduct A/B testing of ad creatives and landing pages to improve campaign performance.
Work closely with designers and developers to ensure landing pages are optimized for user experience and conversion rates.

Bid Management & Audience Targeting

Monitor and adjust bids to maintain competitive ad placements.
Implement audience segmentation strategies for remarketing and retargeting campaigns.
Utilize demographic, geographic, and behavioral data to refine audience targeting.

Analytics & Performance Tracking

Track and analyze campaign performance using Google Ads, Google Analytics, and other tracking tools.
Monitor key metrics such as CTR, CPC, Quality Score, and conversion rates.
Provide regular, actionable reports with insights and recommendations for ongoing improvement.

Requirements

Minimum 5 years of relevant experience in the Digital Marketing sector.
Experience working for an Australian Client/Business is required.
Bachelor’s degree in Marketing, Business, or a related field.
3+ years of experience in PPC/SEM advertising, preferably within the travel or hospitality industry.
Expertise in Google Ads, Meta platforms, Google Analytics, and PPC bid management tools.
Strong analytical skills with the ability to interpret data and make strategic decisions.
Proven experience in A/B testing and conversion rate optimization (CRO).
Excellent organizational skills and ability to manage multiple campaigns simultaneously.
Preferred Qualifications

Experience in SEO best practices and strategy implementation.
Familiarity with additional ad platforms or programmatic advertising.
Knowledge of landing page design principles and UX optimization.

Benefits

Permanent Work-from-home setup
Company-provided equipment
Secondary Wi-Fi Modem
21 Leave Credits
100% conversion of UNUSED leave credits
HMO on Day 1
13th Month Pay
Grab Voucher every month
Birthday Gift
Loyalty Gift
Christmas Gift
Work-Life Balance
Active employee engagements physically such as Christmas Party & Team Building, and virtual events such as town-hall with prizes.