Digital Marketing Specialist

At Hygiena we believe:

• In providing the highest quality products & service 
• Being a leader in innovation 
• Having a compelling desire to improve and win in the marketplace 
• In contributing positively not only in the workplace, but in our community and environment!

With rapid growth comes opportunity. We are looking for a Digital Marketing Specialist to join our team! Ideally looking for someone near our New Castle, DE or Mexico City, MX office! This is a full-time, hybrid position.

 Responsibilities:

• Plan > Collaborate with key stakeholder to plan, develop, execute and measure omnichannel digital marketing campaigns that drive marketing qualified leads. Leverage customer data to delivery right message/content throughout the buyer journey, from awareness to customer loyalty.
• Plan > Conduct competitor and customer analysis, and develop campaigns brief including competitor position, audience personas, USP, brand positioning, messaging architecture, audience personas, tactical plan and allocations of media spend.
• Execute > Build, execute and optimize digital marketing campaigns by leveraging CRM data, marketing automation tools, paid search/social platforms, organic traffic sources and other channels. Allocate and optimize media spend across channels to maximize ROAS.
• Execute > Write copy for website, landing pages, emails, paid ads, etc. Construct emails and landing pages based on approved templates, and collaboration with technical writers and designer for other campaign artifacts. Align messages, artwork, and downloads with relevant buyer stage.
• Measure > Conduct regular analysis of campaigns and make recommendations on how to optimize outcomes; must ensure all tracking mechanisms are in place and working for all campaigns. Compile analysis into monthly reports or when needed by management.
• Ensures compliance with and/or follows all organizational systems, programs, training, policies, and procedures as required and complies with relevant legal mandates. Seek guidance as necessary.
• Actively support and participate in the safety program, both for self-protection and the protection of other employees, by reading and abiding by all requirements in the Safety Manual and Injury Illness Prevention Program (IIPP).
• Carry out all responsibilities in an honest, ethical and professional manner.
• Must be able to fulfill essential job function in a consistent state of alertness and safe manner.
• Handle various other duties as delegated by the Sr. Manager, Digital Marketing (Global).

Qualifications:

• Bachelor’s Degree in Marketing, Advertising or a related field, or equivalent education and work experience, required
• Minimum of 5 years of experience of B2B marketing
• Intermediate knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat required
• Intermediate knowledge of CMS (WordPress, Joomla, Drupal, etc.) and HTML
• Intermediate knowledge of display networks
• Intermediate knowledge of CRM system (Microsoft Dynamics, Salesforce, etc.)
• Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.)
• Intermediate Knowledge of social media networks
• Intermediate knowledge of SEO (on-page, off page, link building)
• Intermediate knowledge of buyer journey, personas and overall lead nurture process
• Intermediate knowledge of remarketing and conversion tracking (tracking/conversion pixels)
• Intermediate knowledge of Google Analytics and UTM codes
• Intermediate knowledge of Google Ads and LinkedIn Ads (other platforms helpful)
• Intermediate knowledge of marketing automation (list management, email, landing page, forms, etc.)
• Prior work experience in related microbiology and/or life science industry a plus

Supervisory Responsibilities:  

N/A 

Skills/Abilities: 

• Excellent verbal and written communication
• Strong analytical skills and data-driven thinking
• Must be able to use discretion and independent judgement
• Must be able to work in a team environment
• Must be able to pay close attention to details
• Must be able to adapt and flex to a changing environment
• Must be able to lift/carry 20 pounds
• Bilingual (one or more: Italian, French, Spanish, Portuguese) also a bonus

Why you’ll want to join our team:

Teamwork as a core value.

At Hygiena, our emphasis on teamwork and cross-functional communication enables us to build stronger bonds within our business.

Be a part of something big.

Hygiena plays a critical role in helping to prevent global health crisis such as foodborne illness, healthcare-associated infections, and other outbreaks.

Giving back to our communities.

Hygiena believes in giving back by supporting local organizations committed to improving the lives of children and youth in our communities.

 Benefits and Perks (applicable to USA):

• 15 days of PTO & 9 paid company holidays
• Medical with HSA employer contribution, Dental, Vision available 1^st of the month after start date
• Company paid Life Insurance, Short* and Long-Term Disability and an Employee Assistance Program
• 401(k) with Safe Harbor and Profit-Sharing employer contributions
• Tuition Reimbursement program
• Charitable Contribution matching
• Employee Referral bonus opportunities

*State paid short-term disability for California based employees 

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.