ABOUT GENERATION
At Generation, we believe in the power of employment to change lives. We are a global nonprofit organization that supports adults to achieve economic mobility through employment. Generation trains and places adult learners of all ages into careers that are otherwise inaccessible, working in partnership with governments, employers, and other system actors. We also conduct original research and share data insights on high priority global workforce transition topics to inform decision-making by workforce system stakeholders. Launched in 2015, Generation comprises a global hub (Generation You Employed, or GYE) and a network of in-country affiliates. To date, the network has 100,000+ graduates and 11,000+ employers across 46 professions and 17 countries.
When learners join Generation, 91% are unemployed, of which nearly half are long-term unemployed. Three months after completing our program, graduates have an 78% job placement rate, rising to 88% within six months. Of our employed graduates, 68% are hired by repeat employers who have previously hired Generation graduates, and 89% are in jobs directly related to the profession for which we have trained them. Employed graduates immediately earn an average of 3-4X their previous earnings. Two to five years after graduation, 77% of our alumni from upper-middle income countries continue to meet their daily financial needs and 63% can save for the future. To date, Generation’s global graduates have earned more than $1 billion in wages. Generation graduates typically have a secondary school background, 54% are female, 34% have dependents, and the majority identify with underrepresented communities in their country.
POSITION OVERVIEW
As a Freelance Mentor /Super Agent for the Ghana Remote and Online Work Project (GROW), you will play a pivotal role in mentoring and guiding Digital Marketing graduates who have completed an intensive training course to become successful freelancers.
You will leverage your expertise in sourcing gigs from your network and on global freelancer platforms like Upwork and Fiverr to ensure that learners earn a minimum of $180 per month throughout the mentorship program. Your duties will be tied to providing personalized support, sharing industry knowledge plus best practices and finally reviewing and guiding the quality of work undertaken.
RESPONSIBILITIES
1. Mentorship & Guidance
● Provide ongoing one-on-one and group mentoring sessions for digital marketing graduates.
● Support learners in understanding and applying digital marketing concepts (Content creation, analytics, social media marketing, email marketing, SEO, SEM, etc.)
● Offer constructive feedback on portfolios, projects and performance for continuous improvement.
2. Pricing Strategy Advisory:
● Collaborate with program graduates to develop effective pricing strategies for their services.
● Provide guidance on setting competitive rates to attract clients while ensuring fair compensation.
3. Profile Setup and Optimization
● Assist graduates in setting up and optimizing their profiles on relevant freelance platforms and LinkedIn profile optimization.
● Offer personalized recommendations to enhance profile visibility and attractiveness to potential clients.
4. Project Supervision
● Supervise projects and gigs sourced by learners.
● Offer feedback and guidance to ensure quality deliverables and client satisfaction.
● Provide advisory support on secured gigs, learner growth, and development.
● Conduct regular check-ins to assess progress, address challenges, and provide actionable advice for improvement.
5. Knowledge and Best Practices Sharing
● Share relevant resources to enhance mentoring experience.
● Develop and share case studies, trends and tools from real-world digital marketing campaigns.
. Collaborate with other Super Agents and Freelance Mentoring Coordinator to continuously improve the mentoring process.
The ideal candidate must have:
● A minimum of 3 years' experience in digital marketing with hands-on experience in key digital marketing concepts and tools usage.
● Proven experience as a successful Digital Marketing freelancer with a strong track record of sourcing gigs within their network and on platforms like Upwork and Fiverr.
● A passion for the cause. At Generation we support individuals who are unemployed or underemployed to achieve the career of their dreams. As such, the ability to empower and motivate individuals from diverse backgrounds is critical.
● An excellent understanding of pricing strategies and market dynamics in the freelance industry.
● Exceptional communication and interpersonal skills, with the ability to mentor and motivate others effectively.
● Strong organizational skills and attention to detail to oversee multiple learners and projects simultaneously.
● Flexibility to adapt to different learning styles and preferences, whether in-person, hybrid, or remote environments.
Preferred Qualifications
● Prior experience in mentoring or coaching individuals, especially in the context of freelance career development.
● Familiarity with the Ghanaian freelance market and cultural nuances.
● Certification or training in coaching, mentoring, or related fields.
● Familiarity with learning management systems and online collaboration tools.
● Certification in Google Ads, Google Analytics, or similar digital marketing certifications.
Application Process
To apply for the role of Digital Marketing Super-Agent (Freelance Mentor) with GROW, please submit your resume/CV along with a cover letter highlighting your relevant experience and explaining why you are passionate about mentoring new freelancers in Ghana.
Additionally, include any relevant portfolio or references that demonstrate your expertise in sourcing gigs and mentoring others.
