Toronto Area Based Senior Marketer

About From Day One:

From Day One is a media outlet and conference series focused on innovative ways for companies to foster stronger relationships with their employees, customers, and communities.

At a time when society holds businesses to a rising level of accountability, From Day One explores how companies can build well-grounded values into their business—diversity, responsibility, transparency—and stick with them in an economy driven by disruption.

What’s unique about From Day One is our cross-disciplinary approach, bringing together executives from the fields of corporate social responsibility, human resources, marketing, and communications. Our events facilitate people-focused conversations that promote real, actionable ideas for and from executives, civic leaders, authors, and journalists across the country. Businesses have increasingly seen the wisdom of putting people first. Our mission is to help companies find the best ways to deliver on that promise, from day one.

Our business model includes an extensive series of both online and real-world content. We facilitate an extensive series of one-day conferences in approximately 20 cities around the country, with new locations added regularly. In addition, we host a regular series of online gatherings, ranging from topic-focused webinars several times a week, to monthly virtual conferences, as well as regular roundtables and small-group sessions.

We regularly publish articles including reporting and opinion pieces by our team and a network of notable journalists, led by the company’s chief content officer, veteran journalist Stephen Koepp.

About The Role:

From Day One is expanding our live, in-person events to Canada, and we are looking for an experienced digital marketer to help us build our audience in Canada and recruit Canadian partners as well as play a key role in managing and expanding our marketing to US stakeholders.

Working closely with our Audience and Sales departments, this person will play a key role in building and executing our demand-gen, email-marketing, and audience development strategies. These strategies will include multi-channel marketing campaigns to build awareness, drive engagement, and nurture prospects.

The ideal candidate is an expert on CRMs and Salesforce, demand generation, B2B sales, outreach to prospective event attendees, content marketing, and email marketing, and has specific expertise in Canadian best practices for email marketing.

We’re looking for you to bring your expertise and creativity (and go beyond any “standard” B2B playbooks) to establish strategies and campaigns that will create excitement about and engagement with From Day One’s events and media content.

Requirements

Key responsibilities include:

• Own all elements of demand generation from strategy to execution
• Generate demand using a robust toolkit of methodologies, including direct email, paid media, content marketing, SEO, and social media
• Run audience and B2B marketing campaigns
• Leverage and evolve our marketing practices and CRM to nurture our leads and increase conversion rates
• Conduct web research to identify opportunities for business development
• Work with CRO, VP Sales, and CEO on marketing tactics and creative
• Work closely with the senior Sales and Audience team members to support their outbound efforts through marketing assisted campaigns and collateral

Prerequisites:

• 5+ years of demand generation marketing experience within a B2B context
• Fluency in Canadian rules and best practices for email marketing
• Familiarity with Salesforce or similar CRMs a plus
• A Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent a plus

Benefits

• This is a full-time salaried position. Starting salary is $100,000 CAD per year with opportunities for regular advancement and raises.
• This position is remote, but please be available to meet with stakeholders based in or near the greater Toronto area if requested.
• From Day One offers a comprehensive benefits package including competitive vacation policies including summer and winter breaks, and an employee stock plan.
• This position requires a 4-year college/university degree at minimum. Candidates should have a strong academic background and a minimum of 5 years of full-time, professional post-graduation experience.
• Diversity and inclusion are absolutely core to our mission, and we are committed to those values in our hiring process.